Free Tools
Free SEO & digital marketing tools
Practical tools built by our team to help you forecast growth, generate technical SEO assets, and audit your site. Every tool is free to use – no sign-up, no limits.
Calculators & Forecasting
Revenue Uplift Calculator
Estimate the traffic and revenue impact of improving your Google rankings. Model CTR curves and forecast ROI.
Page Speed Impact Calculator
Quantify how faster page load times translate into higher conversions and additional revenue.
Migration Risk Scorecard
Score the SEO risk of a planned site migration across URL structure, content, technical and redirect factors.
Technical SEO Generators
Redirect Rule Generator
Paste old and new URLs to generate redirect rules for Nginx, Apache, Next.js, Cloudflare or Vercel.
Robots.txt Rule Builder
Build a valid robots.txt file with a visual editor – add user agents, allow/disallow paths, and sitemap URLs.
Structured Data Generator
Generate JSON-LD structured data for FAQ, HowTo, Product, LocalBusiness, Article and BreadcrumbList schemas.
Canonical URL Generator
Resolve canonical URL issues across www/non-www, HTTP/HTTPS, trailing slashes and query parameters.
AI Bot Manager
Control which AI crawlers access your site. Set per-bot allow, disallow and crawl-delay rules with GEO impact warnings.
Site Auditing
Need expert help with your SEO?
Our tools give you a head start – but working with our Liverpool-based specialists is how you get serious, sustained results. Get a free audit to see where your biggest opportunities are.