ChatGPT Optimisation

Get recommended by ChatGPT

With over 100 million weekly users, ChatGPT is the world's most influential AI assistant. When someone asks 'What's the best [your service]?', we make sure ChatGPT recommends you – not your competitors.

Brand visibility audit
Recommendation tracking
Content optimisation
Authority building
Competitor analysis
Sentiment monitoring

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Why ChatGPT Matters

The scale of AI-driven discovery

ChatGPT is not a niche tool. It is the primary way a growing segment of your potential customers finds and evaluates brands like yours.

100M+ weekly active ChatGPT users

57% of users ask AI for product recommendations

3x higher conversion intent vs standard search

1st most-used AI assistant globally

What We Do

ChatGPT optimisation services

A full-stack approach to making your brand the recommendation ChatGPT reaches for – across every relevant query in your sector.

Brand Visibility Audit

We run systematic prompts across ChatGPT models to map exactly how it currently perceives, describes, and recommends your brand – and where competitors are beating you.

Recommendation Tracking

Ongoing monitoring of ChatGPT responses across your key commercial queries. We track frequency, sentiment, and position so you can measure ROI from your GEO investment.

Content Optimisation

Rewriting and structuring your existing content so ChatGPT's retrieval mechanisms surface it when users ask relevant questions – using the language patterns AI models respond to.

Authority Building

Securing coverage in the publications, directories, and third-party sources that ChatGPT's training data and web browsing draws from most heavily in your sector.

Competitor Analysis

A full map of which competitors ChatGPT recommends, why it trusts them, and the precise gaps in your own brand profile – giving you a clear target to close.

Sentiment Monitoring

It is not enough to be mentioned – you need to be mentioned favourably. We track the language ChatGPT uses about your brand and work to shift negative or neutral framing.

Our Process

How we improve your ChatGPT visibility

A structured five-step methodology built around how ChatGPT actually retrieves and weights brand information.

ChatGPT Visibility Audit

We run hundreds of prompts across your target queries to establish a baseline: how often does ChatGPT mention you, what does it say, and who does it recommend instead?

Gap & Opportunity Analysis

We identify the exact signals ChatGPT is missing from your brand – whether that is third-party coverage, structured data, expert authorship, or on-site content depth.

Content & Authority Strategy

A prioritised roadmap of content to create, sources to earn coverage in, and technical changes to implement – built around what ChatGPT's retrieval actually responds to.

Implementation & Optimisation

We execute the strategy in-house – writing content, securing PR placements, and structuring on-site information – then iterate based on observed changes in ChatGPT responses.

Ongoing Tracking & Reporting

Monthly reporting on your ChatGPT recommendation frequency, sentiment score, and share of voice versus competitors, with clear attribution to work completed.

The ChatGPT Opportunity

The world's most influential AI assistant

ChatGPT has fundamentally changed how people discover products and services. Instead of sifting through search results, users ask ChatGPT directly – and act on what it says. A recommendation from ChatGPT carries the implicit authority of an AI trained on the collective knowledge of the web.

Most brands have no idea how ChatGPT describes them, whether it recommends them at all, or what it says to users who ask about their competitors. We change that.

100M+ weekly active users asking for recommendations
High-intent queries with strong conversion potential
Trusted source for B2B and B2C buying decisions
First-mover advantage while competitors are asleep
Signals overlap with traditional SEO for compounding gains

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FAQ

ChatGPT optimisation – common questions

How does ChatGPT decide which brands to recommend?

ChatGPT draws on its training data and, in browsing-enabled modes, live web content. Brands that appear frequently in authoritative third-party sources, have consistent expert positioning, and produce structured, factual content are far more likely to surface in recommendations. There is no single signal – it is the aggregate of your brand's digital footprint.

How long does it take to see results from ChatGPT optimisation?

Changes to ChatGPT's responses driven by web-browsing prompts can be seen in weeks once new content is indexed. Improvements driven by model training cycles take longer – typically three to six months for meaningful, consistent change. We track both and prioritise quick wins alongside longer-term authority building.

Can you guarantee my brand will appear in ChatGPT responses?

No ethical agency can guarantee specific AI responses – ChatGPT's outputs are probabilistic and change with every model update. What we can guarantee is a measurable improvement in the frequency and sentiment of mentions over a defined period, backed by transparent reporting.

Does ChatGPT optimisation replace traditional SEO?

No – the two are complementary. Many of the signals that improve ChatGPT visibility (quality content, authoritative backlinks, strong brand mentions) also improve traditional search rankings. We typically run ChatGPT optimisation alongside our broader SEO and GEO programmes for compounding results.

What industries benefit most from ChatGPT optimisation?

Any industry where consumers or B2B buyers ask for recommendations. Professional services, SaaS, ecommerce, healthcare, financial services, and agencies all see strong results. ChatGPT is particularly influential in B2B buying – decision-makers regularly use it to shortlist suppliers.

AI Platform Coverage

Optimise across every AI platform

ChatGPT is the market leader, but your customers use multiple AI assistants. Ensure you are recommended wherever they search.

Find out if ChatGPT recommends you

We will audit your current ChatGPT visibility, show you exactly what it says about your brand, and give you a clear plan to improve it.

Get Your Free ChatGPT Audit