Claude AI Optimisation

Get recommended by Anthropic's Claude

Claude is the AI assistant of choice for business professionals and high-value decision-makers. When they ask Claude for recommendations in your industry, we make sure your brand is in the answer.

Claude visibility audit
Recommendation tracking
Content optimisation
Citation building
Competitor benchmarking
Ongoing monitoring

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Why Claude Matters

The professional's AI – and a growing commercial channel

Claude has built a reputation for thoughtful, nuanced responses, making it the preferred AI for complex business decisions. That is precisely the audience most valuable to your brand.

77M+ Claude users worldwide

60% of business users prefer Claude for complex queries

3x higher recommendation rate with optimised signals

Measurable visibility gains in 90 days

Our Services

Claude optimisation services

A fully managed service covering every dimension of Claude visibility – from initial audit through to sustained recommendation growth.

Claude Visibility Audit

We systematically test how Claude responds to industry queries in your category and benchmark where your brand currently stands versus competitors.

Recommendation Analysis

Detailed reporting on which queries trigger Claude to mention your brand, the language it uses, and the sentiment behind each recommendation.

Content Strategy

We create and optimise content assets specifically structured to be cited by Claude – long-form guides, research-backed articles, and structured FAQs.

Citation Building

We build authoritative third-party mentions, press coverage, and editorial references that Claude's training data treats as trusted signals.

Competitor Benchmarking

Understand exactly which competitors Claude recommends ahead of you and identify the specific gaps in authority, content, and citations that you need to close.

Ongoing Monitoring

Monthly reporting on changes to how Claude recommends your brand, with proactive strategy adjustments as the AI model evolves.

The Claude Opportunity

Built for professionals. Used for decisions.

Claude has earned a reputation for thoughtful, well-reasoned responses – making it the AI of choice for senior professionals, consultants, and business decision-makers. This is not a general search audience; these are high-intent users with real purchasing authority.

We help you build the content depth, editorial authority, and citation profile that Claude uses to determine which brands are worth recommending.

Business-focused, high-value user base
Prioritises nuanced, well-sourced content
Strong brand entity signals drive recommendations
Rapidly growing enterprise and professional adoption
First-mover advantage still available in most sectors

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How It Works

Our Claude optimisation process

A structured, repeatable process that moves you from invisible to consistently recommended – tailored specifically to how Claude evaluates brands.

Discovery & Baseline Audit

We run hundreds of targeted queries in Claude across your industry categories to establish a precise baseline of your current visibility and recommendation frequency.

Gap & Competitor Analysis

We reverse-engineer why Claude recommends your competitors, identifying the specific content, citations, and authority signals driving those recommendations.

Strategy & Content Plan

We build a tailored roadmap covering content creation, citation acquisition, entity optimisation, and structured data – all aligned to how Claude evaluates sources.

Implementation

Our team executes the strategy: publishing optimised content, securing editorial coverage, building structured data, and reinforcing your brand entity across the web.

Monitor & Iterate

We run ongoing visibility testing, deliver monthly reports on recommendation trends, and continuously refine the strategy as Claude's behaviour evolves.

Common Questions

Claude optimisation – frequently asked questions

What is Claude AI optimisation?

Claude AI optimisation is the process of improving how Anthropic's Claude perceives, references, and recommends your brand. It involves auditing your current visibility, building authoritative citations, and creating content structured in ways Claude recognises as trustworthy.

Who uses Claude and why does it matter for my business?

Claude is widely adopted by business professionals, developers, and senior decision-makers. Because its user base skews towards high-value commercial queries, being recommended by Claude can drive qualified leads and brand authority in a way traditional search cannot replicate.

How long does it take to see results from Claude optimisation?

Initial improvements in how Claude perceives and references your brand are typically observable within 60 to 90 days of implementing a structured citation and content strategy. Sustained visibility improvement is an ongoing process as Claude's training data updates over time.

How is Claude optimisation different from ChatGPT or Gemini optimisation?

Each AI model has its own training data, weighting mechanisms, and response tendencies. Claude in particular prioritises nuanced, well-sourced content and tends to favour brands with strong editorial presence and authoritative third-party citations. A tailored strategy for each platform produces significantly better results than a one-size-fits-all approach.

Do I need to optimise for Claude separately if I already do SEO?

Yes. Traditional SEO targets search engine ranking algorithms, whereas Claude optimisation targets how a large language model understands and recommends your brand. The two disciplines share some foundational principles – quality content, authority, structured data – but require distinct tactical approaches.

AI Platform Optimisation

Optimise your visibility across every AI platform

Claude is one of several AI assistants your customers are using. A comprehensive GEO strategy covers them all.

Ready to be recommended by Claude?

Find out how visible your brand currently is in Claude's responses – and get a clear roadmap to improve it.

Get Your Claude Visibility Audit