Google Shopping Agency

Google Shopping management that drives ecommerce sales

Put your products in front of ready-to-buy customers with expertly managed Google Shopping campaigns. We optimise your feed, structure your campaigns, and maximise your return on ad spend.

Feed optimisation
Campaign structure
Smart bid management
Negative keyword sculpting
Performance Max
ROAS-focused reporting

Rated Excellent

onGoogle

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Our Track Record

Results that speak for themselves

We have helped ecommerce retailers across the UK scale their Google Shopping revenue with data-driven campaign management and feed excellence.

Average 4.2x return on ad spend delivered

Over 200+ ecommerce clients grown

Over £50M+ in client revenue driven

5‑star rated on Google and Trustpilot

What We Do

Google Shopping services

A comprehensive Google Shopping management service covering every lever that influences campaign profitability.

Feed Optimisation

Keyword-rich product titles, enhanced descriptions, and complete attribute mapping to improve visibility and click-through rates.

Campaign Structure

Strategic campaign and ad group architecture that gives you granular control over bidding, budgets, and performance by product segment.

Smart Bid Management

Data-driven bidding strategies – Target ROAS, Maximise Conversion Value, and manual CPCs – deployed where they perform best.

Negative Keyword Management

Systematic negative keyword sculpting to eliminate wasted spend on irrelevant searches and protect your margins.

Performance Max Integration

Seamless Performance Max campaigns running alongside standard Shopping to capture incremental revenue across all Google channels.

Competitor & Pricing Analysis

Ongoing competitor monitoring and price competitiveness analysis so your listings consistently win the click over rival retailers.

Google Shopping campaign management and feed optimisation

Why Google Shopping?

The highest-intent channel in ecommerce PPC

Google Shopping ads appear at the very top of search results with product images, prices, and store names – putting your products in front of customers who are ready to buy, not just browsing.

Unlike text ads, Shopping listings let shoppers make an informed decision before they even reach your site, meaning every click carries significantly higher purchase intent. The result: better conversion rates, lower cost per sale, and sustainable ecommerce growth.

Higher purchase intent than any other ad format
Visual listings that build trust before the click
Competitive pricing displayed at the point of search
Measurable ROAS tied directly to revenue

Get a Free Shopping Audit

Our Process

How we manage your Google Shopping campaigns

A proven four-stage methodology that cuts wasted spend and builds sustainable Shopping revenue.

Shopping Audit

We start by auditing your existing feed quality, campaign structure, and account history – identifying every opportunity to reduce wasted spend and improve revenue.

Feed & Strategy Build

We rebuild or enrich your product feed from the ground up, then design a campaign architecture that gives you control at the product, category, and brand level.

Launch & Optimise

Campaigns go live with our proven bidding framework. We monitor performance daily, test continuously, and iterate to push ROAS higher month over month.

Report & Scale

Clear monthly reporting tracks revenue, ROAS, CPC, and impression share. As profitability grows, we identify new product lines and markets to scale into.

Feed Excellence

A great feed wins before the bid is placed

Your product feed is Google's source of truth for what your products are and when to show them. A poorly structured feed means missed impressions, low-quality matches, and money left on the table.

We audit, rebuild, and continuously improve your feed – optimising every title, attribute, and custom label so Google matches your products to exactly the right searches.

Keyword-rich product titles built from search data
Complete attribute mapping to reduce disapprovals
Custom labels for granular bid segmentation
Ongoing feed health monitoring and error resolution

Learn About Feed Optimisation

Product feed optimisation for Google Shopping

Why Dynamically

Why choose us as your Google Shopping agency?

We are not a generalist PPC agency. Google Shopping and ecommerce PPC is our speciality – here is what that means for your campaigns.

Feed-First Approach

Most agencies set up campaigns and call it done. We invest heavily in feed quality first – because a great feed is what wins auctions before bidding even begins.

Ecommerce Specialists

Google Shopping is all we do within PPC for ecommerce. Our team has managed Shopping accounts across fashion, home, electronics, health, and beyond.

Transparent ROAS Reporting

No vanity metrics. Every report ties Shopping spend directly to revenue, margin, and target ROAS – clear numbers you can act on.

No Long-Term Contracts

We earn your business through results, not lock-in. Month-to-month engagements mean we are always accountable for performance.

Cross-Channel Coordination

We align your Shopping campaigns with Performance Max, Search, and remarketing so every channel reinforces the others and you avoid cannibalisation.

Dedicated Account Manager

One specialist owns your account end-to-end. No hand-offs, no account farming – just expert attention from someone who knows your products inside out.

Related Services

Complete ecommerce PPC solutions

Google Shopping works best as part of a joined-up ecommerce PPC strategy. Explore the services that sit alongside it.

Ready to get more from Google Shopping?

Get a free Shopping audit and find out exactly where your campaigns are losing revenue – and how we would fix it.

Free Shopping Audit