Generative Engine Optimisation
Get your brand recommended by AI
When someone asks ChatGPT, Claude, Gemini, or Perplexity for recommendations in your industry, will they mention your brand? GEO ensures you are part of the conversation – and at the top of it.
- ChatGPT visibility
- Claude optimisation
- Gemini presence
- Perplexity citations
- AI brand auditing
- Sentiment monitoring
- Citation building
- Monthly AI reports
Trusted by
The AI Search Shift
AI search is growing faster than any channel in history
The window to gain first-mover advantage in AI visibility is open right now. Here is the scale of the opportunity.
What is GEO?
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the discipline of making your brand recommendable by AI language models. When a user asks ChatGPT “What is the best marketing agency for B2B SaaS?” or Perplexity “Which CRM should I use?” – GEO determines whether your brand appears in the answer.
Unlike traditional SEO, which focuses on ranking in search results pages, GEO focuses on the signals AI models use to select and recommend brands: citation authority, content clarity, entity recognition, and brand sentiment across trusted sources.
- AI brand perception audit across all major platforms
- Citation source mapping and authority building
- Content optimisation for AI comprehension and citation
- Ongoing AI visibility monitoring and monthly reporting
Platforms We Optimise For
Be visible across every major AI platform
Each AI platform draws on different signals and sources. We deliver platform-specific GEO strategies so your brand is recommended wherever your audience is asking questions.
ChatGPT Optimisation
Get recommended by the world's most popular AI assistant. With over 100 million weekly users, ChatGPT visibility is the most impactful AI channel for most brands.
Learn moreClaude Optimisation
Appear in Anthropic's Claude responses. Claude is rapidly gaining enterprise adoption and is increasingly used for high-value purchasing decisions.
Learn moreGemini Optimisation
Be visible in Google's AI assistant and AI Overviews. Gemini is integrated across Google Search, Workspace, and Android – making it one of the broadest AI channels.
Learn morePerplexity Optimisation
Get cited in Perplexity's AI-powered search results. Perplexity users are high-intent researchers – being cited here drives qualified, conversion-ready traffic.
Learn moreEcommerce GEO
Get your products recommended in AI shopping queries. When someone asks an AI for the best product in your category, your brand should be the answer.
Learn moreAnswer Engine Optimisation
Complement GEO with AEO to dominate Google AI Overviews, Bing Copilot, and featured snippets – capturing AI-driven SERP visibility alongside direct AI assistant recommendations.
Learn moreOur Process
How we build your AI visibility
A structured six-stage methodology – from auditing your current AI presence to compounding your share of AI recommendations over time.
Why GEO Matters
Why generative engine optimisation is now essential
The way people discover and choose brands is changing permanently. Here is why GEO belongs in every serious marketing strategy.
AI is Replacing Search for Recommendations
When someone needs to choose a supplier, agency, or product, they increasingly ask an AI rather than scroll through Google results. If you are not in the AI's answer, you do not exist to that buyer.
First-Mover Advantage is Real
GEO is still early. Brands that build AI authority now will be significantly harder to displace once AI search matures – just as early SEO adopters dominated SERPs for years.
Traditional SEO is Necessary But Not Sufficient
A strong SEO presence contributes to AI visibility, but AI models use different signals. Citation sources, brand mentions, and content structure matter in ways that standard SEO does not address.
AI Users Have High Purchase Intent
People who ask AI assistants for recommendations are typically further down the buying journey. They are not browsing – they are deciding. Being recommended at this stage drives conversions.
Multi-Platform Coverage Compounds
Being visible across ChatGPT, Claude, Gemini, and Perplexity simultaneously multiplies your brand's reach. Each platform recommendation reinforces your perceived authority across others.
Measurable from Day One
Unlike some emerging tactics, GEO is fully measurable. We track AI brand mentions, recommendation frequency, sentiment scores, and share-of-voice against competitors month by month.
GEO vs Traditional SEO
GEO complements your SEO – it does not replace it
A strong SEO foundation remains critical. High-authority pages, quality backlinks, and well-structured content all contribute to how AI models perceive and cite your brand. But GEO goes further.
AI models do not simply reflect search rankings. They draw on a broader set of signals: brand mentions in reputable publications, structured data clarity, entity associations, and the depth of expertise your content demonstrates. GEO ensures you are optimised for both.
- E-E-A-T signals optimised for AI model interpretation
- Entity and brand mention building across trusted sources
- Structured data that helps AI models classify your brand correctly
- Thought-leadership content positioned for AI citation
Common Questions
Generative engine optimisation – frequently asked questions
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising your brand so that AI language models – such as ChatGPT, Claude, Gemini, and Perplexity – recommend you when users ask questions relevant to your industry. It involves citation building, authority content creation, and brand perception management across AI platforms.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking in search engine results pages. GEO focuses on how AI models understand, cite, and recommend your brand in conversational responses. GEO requires building citation authority, ensuring your brand appears in trusted sources AI models draw from, and optimising content structure for AI comprehension.
How long does GEO take to show results?
Initial improvements in AI brand mentions are typically observed within 3–6 months. GEO is a medium-to-long-term strategy because AI models update their knowledge and citation patterns continuously. We provide monthly AI visibility reports so you can track progress from day one.
Do I need GEO if I already do SEO?
Yes. SEO and GEO are complementary but distinct disciplines. A strong SEO presence helps GEO – high-authority pages and quality backlinks contribute to AI citations – but GEO requires additional work around brand positioning, thought-leadership content, and citation source building that SEO alone does not address.
Which industries benefit most from GEO?
Any industry where people ask AI for recommendations benefits from GEO. The highest-impact sectors include professional services (agencies, consultancies, law firms), B2B SaaS, ecommerce, finance, and healthcare. If someone in your target audience has ever typed a question into ChatGPT, GEO is relevant to you.
Related Services
Build a complete AI and organic search strategy
GEO works best as part of a broader digital visibility strategy. Explore these complementary services to maximise your reach.
Answer Engine Optimisation
Dominate Google AI Overviews, Bing Copilot, and featured snippets. AEO is the companion discipline to GEO for complete AI search coverage.
Learn moreAI Marketing
A broader view of how AI is transforming marketing – and how Dynamically helps you stay ahead across content, paid media, and brand strategy.
Learn moreSEO Services
A strong SEO foundation amplifies GEO performance. Our full-service SEO offering builds the authority base that AI models trust and cite.
Learn moreReady to get recommended by AI?
Find out how your brand currently appears across ChatGPT, Claude, Gemini, and Perplexity – and what it will take to get to the top.
Get Your Free GEO Audit