Dynamically - AI Marketing Agency

Privacy Policy

How we collect, store and use your personal data.

Last updated: March 2026

This privacy policy explains how Dynamically, a trading name of Limely Ltd ("we", "us", "our"), collects, stores, uses and protects your personal data when you interact with us as a client, supplier or visitor to our website. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions or anything isn't clear, contact us at [email protected] or 0151 558 1366.

What is UK GDPR?

The UK General Data Protection Regulation is the UK's data protection framework, retained from EU law following Brexit. It governs how organisations collect, store and process personal data of individuals in the United Kingdom. The regulation strengthens individual rights over personal data and places clear obligations on businesses that handle it.

Who does this policy apply to?

  • Visitors to our website at dynamically.co.uk
  • Clients and prospective clients
  • Suppliers and business associates
  • Anyone who contacts us via our website, email, phone or social media

What personal data do we collect?

We may collect and process the following types of personal data:

  • Name
  • Email address
  • Phone number
  • Company name
  • Website URL
  • IP address
  • Information you provide via our contact forms or get-started quiz
  • Analytics data about how you use our website

How we collect your data

We collect personal data in the following ways:

  • When you fill in a form on our website (contact form, get-started quiz)
  • When you email, phone or otherwise contact us directly
  • Through cookies and analytics tools when you browse our website
  • When you engage with us on social media

We do not purchase data from third parties or engage in outbound marketing using purchased lists. We will never ask for more personal data than is necessary.

How we use your data

We use your personal data for the following purposes:

  • To respond to enquiries and provide quotes
  • To deliver the services you have engaged us for
  • To follow up on a sales lead where you have already shown interest or provided your details
  • To improve our website and services through analytics
  • To comply with legal obligations

We never pass your personal data to third parties for marketing purposes. We will only ever use your contact details to communicate with you about the work we are doing together or to provide information you have requested.

Lawful basis for processing

We process your personal data under one or more of the following lawful bases:

  • Consent — where you have given clear consent for us to process your data for a specific purpose (e.g. submitting a contact form)
  • Legitimate interest — where processing is necessary for our legitimate business interests, provided these are not overridden by your rights
  • Contractual necessity — where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract
  • Legal obligation — where processing is necessary to comply with a legal requirement

How we store your data

We do not hold physical records of personal data. All data is stored electronically using secure, password-protected systems. We use the following platforms to store and process data:

Access to data is restricted to authorised team members only. All accounts are protected with strong passwords and, where available, two-factor authentication.

Data retention

We retain personal data only for as long as is necessary for the purposes for which it was collected. Client data is retained for the duration of our working relationship and for a reasonable period afterwards for legal and accounting purposes. Enquiry data from forms is retained for up to 12 months unless you become a client or request deletion sooner.

Your rights

Under UK GDPR, you have the following rights:

  • Right of access — you can request a copy of the personal data we hold about you
  • Right to rectification — you can ask us to correct inaccurate or incomplete data
  • Right to erasure — you can ask us to delete your personal data
  • Right to restrict processing — you can ask us to limit how we use your data
  • Right to data portability — you can request your data in a commonly used, machine-readable format
  • Right to object — you can object to processing based on legitimate interests
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, contact us at [email protected] or 0151 558 1366. We will respond within 30 days.

Accessing data via your website

Due to the nature of our work, we may require access to the back-end of your website in order to deliver our services (such as SEO audits, technical implementations or analytics setup). We give our full assurance that:

  • We will only access data that is necessary to carry out the agreed work
  • We will never use data stored on your website for our own purposes
  • We will never pass data from your website to any third party
  • Access will only occur with your knowledge and consent

Data breaches

In the unlikely event of a data breach involving your personal data, we will notify you and the Information Commissioner's Office (ICO) within 72 hours of becoming aware of the breach, in accordance with UK GDPR requirements.

Cookie policy

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners.

How we use cookies

We use cookies for the following purposes:

  • Essential cookies — required for the website to function correctly (e.g. form submissions)
  • Analytics cookies — to understand how visitors use our website so we can improve it (e.g. Google Analytics)

Google Analytics

We use Google Analytics to understand how visitors interact with our website. These cookies track information such as pages visited, time spent on the site and referral sources. This data is anonymised and used solely to improve our website. See Google's privacy policy for more information.

Disabling cookies

You can control and disable cookies through your browser settings. Be aware that disabling cookies may affect the functionality of our website and other sites you visit. Most browsers allow you to refuse new cookies, delete existing cookies and set preferences for certain websites.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit.

Social media

We maintain a presence on social media platforms including LinkedIn, X (Twitter), Facebook and Instagram. If we ever use content that could identify you (such as names, photos or testimonials) on our social media accounts, we will obtain your explicit consent. You have the right to decline or ask us to remove such content at any time.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact us

If you have any questions about this privacy policy, wish to exercise your data rights, or have concerns about how we handle your personal data, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.