Shopping Feed Optimisation
Product feeds that win more Shopping auctions
Your product feed is the foundation of every Google Shopping and Performance Max result. We optimise every attribute – titles, descriptions, images, GTINs, and custom labels – to improve visibility, click-through rates, and ROAS.
- Title optimisation
- Attribute mapping
- GTIN sourcing
- Custom labels
- Image optimisation
- Feed automation
- Disapproval resolution
- Supplemental feeds
Trusted by
Our Track Record
Shopping feed results that speak for themselves
From SME retailers to large-catalogue brands – we have built and optimised product feeds that drive measurable Shopping performance gains.
What We Optimise
Shopping feed optimisation services
Every element of your product feed contributes to Shopping auction eligibility and ad quality. We optimise them all – systematically and at scale.
Title Optimisation
Keyword-rich product titles structured to match the exact search queries your buyers use – front-loading the attributes that matter most.
Description Enhancement
Compelling, attribute-dense descriptions that satisfy Google's feed quality requirements and provide context for better ad matching.
Image Optimisation
High-resolution, policy-compliant product images with supplemental image feeds to maximise click-through rates in Shopping results.
Attribute Mapping
Complete and accurate GTIN, MPN, brand, colour, size, and condition mapping to improve product eligibility and match quality.
Category Mapping
Precise Google Product Category and product_type assignment to ensure your products surface for the most relevant shopping queries.
Custom Labels
Strategic custom label segmentation – by margin, seasonality, best-seller status, or clearance – to enable granular bidding control.
Feed Quality
Better feed data means better Shopping results
Google's Shopping auction rewards feed quality. Products with complete, accurate, and keyword-rich attributes receive more impressions, achieve higher ad rank, and convert at lower cost than poorly configured feeds.
Most retailers are invisible for their best-performing search queries – not because of their bids, but because their titles, attributes, and categories do not match how customers are searching. We fix that at the data level.
- Improved Shopping impression share
- Higher click-through rates on product listings
- Lower cost-per-click from better ad relevance
- Reduced disapproval rates and policy violations
- Stronger ROAS across Shopping and Performance Max
Feed Issues
Common product feed problems we resolve
Feed errors and quality issues silently drain Shopping performance. We audit your Merchant Centre, diagnose root causes, and implement lasting fixes.
Disapproved Products
Identify and resolve policy violations, missing required attributes, and data quality issues causing product disapprovals.
Low-Quality Titles
Rewrite titles to include brand, product type, colour, size, and material in the order that drives the most impressions.
Missing GTINs
Source and validate GTINs across your catalogue to unlock enhanced bidding and improved Shopping auction eligibility.
Incorrect Categorisation
Audit and correct Google Product Category assignments to improve Shopping query matching and reduce wasted spend.
Price & Availability Errors
Implement automated feed refresh schedules to keep prices, stock levels, and promotions accurate and policy-compliant.
Feed Coverage Gaps
Identify products excluded from your feed and implement structured data or supplemental feeds to restore full catalogue coverage.
Our Process
How we optimise your product feed
A structured, data-led five-stage process that turns a broken or underperforming feed into a competitive Shopping asset.
Feed Automation
Scalable feed management for growing catalogues
Manual feed maintenance does not scale. As your catalogue grows, we implement feed rules, supplemental data sources, and automated refresh schedules that keep your feed accurate, compliant, and optimised – without ongoing manual effort.
Whether you manage your feed directly in Google Merchant Centre, via a third-party tool like DataFeedWatch or Feedonomics, or through a custom integration, we work within your existing setup to maximise results.
- Feed rule implementation and management
- Supplemental feed creation for missing attributes
- Automated price and availability syncing
- Promotional feed setup for sales and offers
Why Dynamically
Why choose us as your shopping feed agency?
We are not a generic PPC agency that treats the feed as a checkbox. We understand that feed quality is the single biggest lever in Shopping performance – and we optimise it accordingly.
Feed-First Thinking
We treat the product feed as the strategic foundation of Shopping performance – not an afterthought. Every optimisation decision is rooted in auction and search query data.
Platform Agnostic
From Shopify and WooCommerce to Magento, BigCommerce, and custom platforms – we work with every feed source and management tool.
ROAS-Focused
Feed improvements are measured against the metrics that matter: Shopping impressions, click-through rates, conversion rates, and ROAS.
Scalable Processes
We build automation rules and supplemental feeds so your optimisations scale as your catalogue grows – without manual rework.
Campaign Alignment
Our feed work is always coordinated with your Google Shopping and Performance Max campaigns to ensure feed quality and bidding strategy move in lockstep.
Transparent Reporting
Clear, jargon-free reporting covers disapproval rates, impression share, feed health scores, and revenue attribution – every month.
Related Services
Services that work alongside feed optimisation
A well-optimised product feed delivers its best results when paired with expert campaign management. Explore the services our clients combine it with most.
Google Shopping
Expertly managed Google Shopping campaigns built on a fully optimised product feed to maximise product visibility and ROAS.
Learn morePerformance Max
AI-powered campaigns across Search, Display, YouTube, and Maps – all powered by a clean, well-structured product feed.
Learn morePPC for Ecommerce
Full-funnel ecommerce PPC strategy covering Shopping, search, and remarketing – built to drive profitable online revenue.
Learn moreReady to unlock more from your product feed?
Get a free product feed audit and find out exactly what is limiting your Shopping performance – and how to fix it.
Free Feed Audit