Free SEO Tool
Migration Risk Scorecard
Site migrations are one of the highest-risk events in SEO. Use this free scorecard to assess the risk level of your planned migration across URL structure, content, technical, and redirect factors – then get tailored recommendations to reduce your risk before launch.
URL Structure Changes
Max 25 ptsContent Changes
Max 25 ptsTechnical Changes
Max 25 ptsRedirect & Launch
Max 25 ptsYour Migration Risk Score
Understanding Your Score
Your migration risk score is calculated across four equally weighted categories – URL structure, content, technical changes, and redirect & launch planning. Each category contributes up to 25 points to a maximum score of 100.
Low Risk
Your migration has relatively few SEO risk factors. Follow standard best practices – implement 301 redirects, monitor Search Console after launch, and you should retain most of your organic performance.
Medium Risk
There are a meaningful number of changes that could impact your rankings. A detailed migration plan, comprehensive redirect mapping, and pre-launch testing are essential. Consider engaging an SEO specialist.
High Risk
Your migration carries significant SEO risk. Without expert planning you should expect noticeable traffic losses. Professional migration support, a staged rollout, and extensive post-launch monitoring are strongly recommended.
Critical Risk
Your planned migration is extremely high-risk for SEO. Major ranking and traffic losses are likely without comprehensive professional support. We strongly recommend pausing until a full migration strategy is in place.
Planning a site migration?
Our team has managed hundreds of site migrations – from platform changes to full domain moves. Get expert support to protect your rankings and traffic.