Free PPC Tool
Google Ads quality score estimator
Rate your expected CTR, ad relevance, and landing page experience to get an estimated Quality Score between 1 and 10, see the impact on your cost-per-click, and get specific actions to improve each component.
Rate your ad components
Estimated Quality Score
out of 10
Estimated CPC Impact vs QS 6
Your CPC is at the average benchmark
Recommended actions
Expected CTR — Average
Your CTR is average — test new headline angles to lift it. Consider adding emotional triggers, numbers, or urgency. Review your competitor ads for inspiration.
Ad relevance — Average
Ad relevance is average — ensure your primary keyword appears in your headline. Tighten ad groups to 1–3 closely related keywords.
Landing page experience — Average
Landing page experience is average — consider A/B testing your headline, CTA, and page layout. Improve page speed with Core Web Vitals in mind.
Disclaimer: Quality Score estimates are based on Google's published weighting guidelines. Actual Quality Scores are determined by Google and may vary based on auction-time factors, account history, and competitive context.
Want to reduce your cost-per-click?
A higher Quality Score directly lowers your CPCs and improves ad position. Our Google Ads specialists can audit your campaigns and implement the changes that make the biggest difference.
