Case Study
Zone3: Ecommerce SEO Case Study
Expert SEO strategies improved organic sessions by 130.7% for leading triathlon and swimwear brand, Zone3.
Results at a Glance
+74.8%
Increase in Organic Revenue
+130.7%
Increase in Organic Sessions
+51.3%
Increase in Purchase Events
+387
Keywords Added to Positions 1–3
Challenge & Approach
The Challenge
What Zone3 Needed to Overcome
Zone3 operates in the highly competitive triathlon and endurance sports market, where global brands dominate organic search. Their Shopify store had untapped ranking opportunities, with issues including broken links, poor responsiveness, and incorrect robots.txt configuration affecting crawlability. They needed an SEO strategy that could significantly boost brand visibility, drive qualified organic traffic, and translate that into measurable revenue growth.
Our Approach
How Dynamically Tackled It
We began with a comprehensive technical SEO audit and competitor analysis to identify missed ranking opportunities and low-hanging fruit. Keyword research informed targeted content briefs, while on-page optimisations and internal linking improvements were deployed across the Shopify catalogue. Ongoing technical monitoring ensured gains were sustained.
Project Overview
Strategy & Execution
Zone3 approached us to accelerate organic growth in the competitive triathlon and swimwear space. Through technical audits, keyword research, content briefs, internal linking and on-page optimisations, we significantly boosted brand visibility and delivered measurable revenue increases across their Shopify store.
Services Provided
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Project Summary
- Client
- Zone3
- Industry
- Sportswear & Activewear
- Platform
- Shopify
- Services
- 6 SEO services
- Headline Result
- +74.8% Increase in Organic Revenue
The Results
What the Numbers Mean for Zone3
A 130.7% increase in organic sessions — combined with a 74.8% rise in organic revenue — demonstrates that Zone3 gained both reach and commercial relevance in search. With 387 additional keywords entering positions 1–3 and a 51.3% increase in purchase events, the strategy delivered lasting visibility and genuine commercial impact.
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