Case Study
The Handle Studio: Ecommerce SEO Case Study
When The Handle Studio launched their supercharged ecommerce website, they needed assistance with their SEO strategy to maximise their high-performance site.
Results at a Glance
+255%
Increase in Organic Revenue
+54%
Increase in Page Views
+6%
Organic Conversion Rate
+13.05%
Increase in Average Order Value
Challenge & Approach
The Challenge
What The Handle Studio Needed to Overcome
The Handle Studio had invested in a high-performance ecommerce website but were not realising its full commercial potential through organic search. The site lacked the keyword-targeted content and technical optimisation needed to compete for the search terms their customers were using.
Our Approach
How Dynamically Tackled It
Our audit identified content strategy gaps as the primary growth lever. We implemented a programme of keyword research, technical fixes, and SEO content writing covering product and category pages, with meta title and description updates aligning every key page to its target query.
Project Overview
Strategy & Execution
After conducting thorough technical, content and backlink audits, key opportunities were identified including content strategy gaps and technical fixes. The brand achieved a 255% increase in organic revenue through techniques including technical fixes, keyword research, on-page SEO content with targeted keywords, meta title and description updates, and audience targeting.
Services Provided
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Project Summary
- Client
- The Handle Studio
- Industry
- Home & Hardware
- Services
- 3 SEO services
- Headline Result
- +255% Increase in Organic Revenue
The Results
What the Numbers Mean for The Handle Studio
A 255% increase in organic revenue is the standout result of this engagement — a figure driven by improved page visibility, better keyword targeting, and a 6% organic conversion rate that demonstrates the traffic quality of the visits earned. Page views rose 54% as content reach expanded.
“We would not hesitate to recommend them to anyone. Thank you so much for everything!”
Mark
The Handle Studio
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