Case Study
Gorgeous Shop: Ecommerce SEO Case Study
When Gorgeous Shop came to us with big goals of increasing organic traffic, driving revenue, building brand awareness and gaining loyal customers, we knew that they needed our complete SEO package with all of the bells and whistles.
Results at a Glance
+16.26%
Increase in Organic Revenue
+91
Keywords Added to Positions 1–3
+28.08%
Increase in Average Order Value
+49%
Growth in Keywords Ranked 1–3
Challenge & Approach
The Challenge
What Gorgeous Shop Needed to Overcome
Gorgeous Shop had strong brand recognition within the beauty space but was generating significantly less organic revenue than their catalogue size warranted. Core issues included underperforming category pages, limited internal linking, and meta content that failed to target high-intent commercial keywords.
Our Approach
How Dynamically Tackled It
We began with a full technical, content, and backlink audit across the Magento store. Priority was given to category page optimisation and internal linking architecture, followed by on-page content improvements targeting the keywords most likely to convert. Ongoing monitoring ensured gains were sustained and compounded.
Project Overview
Strategy & Execution
Long-term growth was the strategic focus for Gorgeous Shop, employing comprehensive SEO techniques for this Magento-based beauty retailer to achieve sustained organic success. After conducting thorough technical, content and backlink audits, we identified key opportunities and implemented a robust strategy covering technical fixes, on-page optimisation, internal linking and ongoing monitoring.
Services Provided
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Project Summary
- Client
- Gorgeous Shop
- Industry
- Beauty & Cosmetics
- Platform
- Magento
- Services
- 6 SEO services
- Headline Result
- +16.26% Increase in Organic Revenue
The Results
What the Numbers Mean for Gorgeous Shop
A 16.26% rise in organic revenue and 91 additional keywords entering positions 1–3 represent a measurable shift in Gorgeous Shop’s organic market share. The near-50% growth in top-3 keyword coverage indicates the strategy built lasting visibility, not short-term ranking spikes.
“Exceeded expectations and was built in extremely good time. Great company and a great team.”
Luke
Gorgeous Shop
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