Competitor Analysis
Know your competition, outrank them
Understanding what's working for your competitors is essential to beating them. Our in-depth competitor analysis reveals the strategies, keywords, and content that drive their success.
- Competitor identification
- Keyword gap analysis
- Content gap analysis
- Backlink analysis
- Technical comparison
- Actionable insights
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Our Services
Competitor analysis services
Competitor Identification
Find your true SEO competitors
Keyword Gap Analysis
Discover keywords competitors rank for
Content Gap Analysis
Find content opportunities you're missing
Backlink Analysis
Analyse competitor link profiles
Technical Comparison
Compare site performance and structure
Strategy Insights
Understand competitor SEO strategies
Competitive Intelligence
Insights that drive strategy
Our competitor analysis goes beyond surface-level metrics to uncover actionable insights that inform your SEO, PPC, and content marketing strategies.
- Keywords driving competitor traffic
- Content gaps you can exploit
- Link building opportunities
- Technical advantages to pursue
Keyword Gaps
Find the keywords your competitors rank for that you don't
Keyword gap analysis is the fastest route to new organic traffic. By comparing your keyword profile against your top competitors, we identify high-value terms they're ranking for that are completely absent from your site.
These gaps represent proven opportunities – keywords with real search demand that your competitors have already validated. Combined with our keyword research and content strategy, we turn these gaps into targeted content that captures traffic your competitors currently own.
- Head term gap identification
- Long-tail opportunity mapping
- SERP feature gap analysis
- Content type comparison
- Ranking trajectory analysis
- Quick-win keyword targeting
Link Intelligence
Reverse-engineer your competitors' best backlinks
Backlinks remain one of Google's strongest ranking signals. By analysing the link profiles of your top-ranking competitors, we identify the exact authority signals needed to compete – and the specific sites and strategies that built them.
This intelligence feeds directly into your off-page SEO and link building strategies, giving your outreach team a targeted list of proven link opportunities rather than cold prospecting.
- Referring domain comparison
- Link gap analysis
- Anchor text distribution review
- Link velocity benchmarking
- Domain authority comparison
- Link acquisition strategy
Our Process
How we analyse your competition
A structured four-stage analysis that turns competitive data into a clear, prioritised action plan.
01
Competitor Identification
We identify your true SEO competitors – the sites that rank for your target keywords, which often differ from your direct business competitors.
02
Keyword & Content Gap Analysis
We map every keyword your competitors rank for that you don't, identifying content gaps and high-value opportunities you're currently missing.
03
Link Profile Comparison
We analyse the backlink profiles of your top competitors to understand the authority signals needed to compete – and identify link opportunities you can replicate.
04
Strategy & Recommendations
We deliver a prioritised action plan based on competitive gaps, ranking your opportunities by potential impact and realistic effort required.
Why Dynamically
Competitor analysis that drives strategy
Beyond Surface Metrics
We go deeper than domain authority scores. Our analysis examines content strategy, topical authority, internal linking, and technical advantages that truly differentiate top performers.
Actionable Intelligence
Every finding comes with a specific, actionable recommendation. We don't just show you what competitors are doing – we show you exactly how to respond.
Multi-Dimensional Analysis
We analyse competitors across keywords, content, backlinks, technical SEO, and SERP features to build a complete picture of the competitive landscape.
Ongoing Monitoring
Competitors don't stand still. We provide ongoing competitive monitoring so you're always aware of new threats, strategy shifts, and emerging opportunities.
Commercial Prioritisation
We focus on the competitive gaps that will drive the most revenue – not vanity metrics. Every recommendation is tied to commercial outcomes.
Integrated with Strategy
Competitor insights feed directly into your SEO, content, and link building strategies, ensuring every action is informed by competitive intelligence.
Ready to outrank your competitors?
Get in touch for a free competitive analysis snapshot and discover the opportunities your competitors are leaving on the table.
Analyse Your Competitors