Case Study
Tile Merchant: Ecommerce SEO Case Study
As Ireland’s leading online retailer for high-quality tiles, flooring and paving, Tile Merchant wanted to improve organic traffic and reach new customers.
Results at a Glance
+6.72%
Increase in Organic Sessions
+10.29%
Increase in Mobile Sessions
+56.83%
Increase in Mobile Revenue
+10.99%
Increase in Returning Visitors
Challenge & Approach
The Challenge
What Tile Merchant Needed to Overcome
As Ireland’s leading online tiles and flooring retailer, Tile Merchant needed to grow organic traffic without disrupting revenue during a planned website migration. Mobile performance was identified as a particular opportunity, with mobile users representing a growing share of their customer base.
Our Approach
How Dynamically Tackled It
Technical and content audits informed a structured approach covering category page content additions, technical SEO fixes, and a carefully managed site migration. Mobile user experience was treated as a primary consideration throughout, with performance improvements aligned to mobile search visibility.
Project Overview
Strategy & Execution
Tile Merchant needed to achieve revenue growth by reaching more customers. We conducted technical and content audits to identify growth opportunities, performed technical fixes, added valuable SEO content to category pages, and managed a meticulous site migration during the client’s website launch.
Services Provided
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Project Summary
- Client
- Tile Merchant
- Industry
- Tiles, Flooring & Paving
- Services
- 3 SEO services
- Headline Result
- +6.72% Increase in Organic Sessions
The Results
What the Numbers Mean for Tile Merchant
A 56.83% increase in mobile revenue demonstrates the commercial impact of treating mobile SEO as a first-class priority. The 10.99% rise in returning visitors is an early signal of improved trust — indicating that the organic traffic acquired was relevant enough to bring customers back.
“Every request of ours whether design or functional was accommodated for.”
Keith
Tile Merchant
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