Case Study
More Handles: Ecommerce SEO Case Study
When More Handles were in the process of launching their supercharged Magento store, we knew they needed a robust SEO strategy to ensure that the new ecommerce site performs at its best.
Results at a Glance
+25%
Increase in Organic Revenue
+29.72%
Increase in Average Order Value
+20%
Increase in New Users
+62.78%
Increase in Keywords Ranked 1–3
Challenge & Approach
The Challenge
What More Handles Needed to Overcome
More Handles were launching a redesigned Magento 2 store and needed assurance that the replatforming would not erode hard-earned search rankings. Migration risk, combined with the need to establish strong organic performance from day one, required careful planning before the new site went live.
Our Approach
How Dynamically Tackled It
A meticulous migration strategy was designed and executed alongside a comprehensive technical and content audit. Particular attention was paid to redirect mapping, URL structure preservation, meta title and description optimisation, and keyword targeting across product and category pages.
Project Overview
Strategy & Execution
Supercharging a Magento ecommerce site to improve organic revenue, traffic and reach new customers. After conducting thorough technical, content and backlink audits, we identified key opportunities including technical fixes, meticulous migration, an abundance of redirects in addition to on-page content that targets select keywords and phrases.
Services Provided
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Project Summary
- Client
- More Handles
- Industry
- Home & Hardware
- Platform
- Magento 2
- Services
- 5 SEO services
- Headline Result
- +25% Increase in Organic Revenue
The Results
What the Numbers Mean for More Handles
A 25% increase in organic revenue and a 62.78% rise in keywords ranked 1–3 confirm that the migration not only preserved existing rankings but significantly extended them. The 29.72% improvement in average order value suggests traffic quality improved alongside quantity.
“A very professional company. They are approachable and flexible with good organisation as well as excellent technical skills.”
More Handles
More Handles
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