Case Study

Wet Wednesdays: Ecommerce SEO Case Study

Wet Wednesdays sought to maximise online potential through a Magento 2 ecommerce website paired with an advanced SEO strategy. The primary challenge involved executing an expertly managed SEO migration to preserve existing search rankings while boosting organic traffic.

+83% Increase in Organic Revenue

+78% Increase in Sessions

+282% Increase in Total Revenue

+77.8% Increase in Organic Traffic

The Challenge

What Wet Wednesdays Needed to Overcome

Wet Wednesdays wanted to unlock the full potential of their online store through a combination of platform upgrade and SEO. The primary risk was the migration itself — any poorly managed transition could erase existing rankings, making the SEO migration the first critical deliverable.

Our Approach

How Dynamically Tackled It

We built a new Magento 2 store with a keyword-informed sitemap architecture, then implemented a comprehensive SEO strategy covering keyword research, technical and content audits, competitor analysis, content marketing, and an ongoing programme of on-page optimisation and internal linking.

Project Overview

Strategy & Execution

Wet Wednesdays achieved growth through a streamlined Magento 2 website, comprehensive keyword research informing the sitemap, a digital magazine for content marketing, and a comprehensive SEO strategy focused on customer education and brand reach expansion.

Services Provided

  • Thorough keyword research
  • Expert Magento development
  • Technical & content audits
  • Competitor analysis
  • Content marketing
  • Ongoing SEO monitoring
  • On-page optimisation
  • Internal linking

Project Summary

Client
Wet Wednesdays
Industry
Children’s Clothing
Platform
Magento 2
Services
8 SEO services
Headline Result
+83% Increase in Organic Revenue

The Results

What the Numbers Mean for Wet Wednesdays

An 83% increase in organic revenue and a 282% rise in total revenue confirm the transformative commercial impact of pairing a high-performance platform with a disciplined SEO strategy. The 77.8% growth in organic traffic indicates sustained gains in search visibility across a broad range of target keywords.

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