Case Study
Wet Wednesdays: Ecommerce SEO Case Study
Wet Wednesdays sought to maximise online potential through a Magento 2 ecommerce website paired with an advanced SEO strategy. The primary challenge involved executing an expertly managed SEO migration to preserve existing search rankings while boosting organic traffic.
Results at a Glance
+83%
Increase in Organic Revenue
+78%
Increase in Sessions
+282%
Increase in Total Revenue
+77.8%
Increase in Organic Traffic
Challenge & Approach
The Challenge
What Wet Wednesdays Needed to Overcome
Wet Wednesdays wanted to unlock the full potential of their online store through a combination of platform upgrade and SEO. The primary risk was the migration itself — any poorly managed transition could erase existing rankings, making the SEO migration the first critical deliverable.
Our Approach
How Dynamically Tackled It
We built a new Magento 2 store with a keyword-informed sitemap architecture, then implemented a comprehensive SEO strategy covering keyword research, technical and content audits, competitor analysis, content marketing, and an ongoing programme of on-page optimisation and internal linking.
Project Overview
Strategy & Execution
Wet Wednesdays achieved growth through a streamlined Magento 2 website, comprehensive keyword research informing the sitemap, a digital magazine for content marketing, and a comprehensive SEO strategy focused on customer education and brand reach expansion.
Services Provided
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Project Summary
- Client
- Wet Wednesdays
- Industry
- Children’s Clothing
- Platform
- Magento 2
- Services
- 8 SEO services
- Headline Result
- +83% Increase in Organic Revenue
The Results
What the Numbers Mean for Wet Wednesdays
An 83% increase in organic revenue and a 282% rise in total revenue confirm the transformative commercial impact of pairing a high-performance platform with a disciplined SEO strategy. The 77.8% growth in organic traffic indicates sustained gains in search visibility across a broad range of target keywords.
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