Case Study

Westminster Stone: Ecommerce SEO Case Study

Westminster Stone was launching a new Magento ecommerce website and needed SEO assistance to drive targeted traffic and maximise organic sessions.

+26.37% Increase in Organic Sessions

+17.29% Increase in Organic Revenue

+61% Increase in Keywords in Positions 13

+69.32% Increase in Transactions

The Challenge

What Westminster Stone Needed to Overcome

Westminster Stone were launching a new Magento website and needed to ensure the transition delivered immediate and sustained organic growth. With a large catalogue of flooring and paving products, the challenge was achieving both technical SEO excellence and compelling content across a broad range of pages.

Our Approach

How Dynamically Tackled It

We delivered a comprehensive package beginning with technical, content, and backlink audits. Technical fixes were prioritised ahead of launch, followed by an ongoing programme of on-page optimisation, internal linking, content strategy, and content writing to build topical authority across the catalogue.

Project Overview

Strategy & Execution

We implemented a comprehensive SEO package covering technical fixes and on-page optimisation through content writing and strategy to achieve exceptional results for this leading flooring and paving ecommerce brand.

Services Provided

  • Technical SEO audit
  • Content audit
  • Backlink audit
  • Competitor analysis
  • Technical SEO fixes
  • Ongoing technical SEO monitoring
  • On-page optimisation
  • Internal linking
  • Content strategy
  • Content writing

Project Summary

Client
Westminster Stone
Industry
Flooring & Paving
Platform
Magento
Services
10 SEO services
Headline Result
+26.37% Increase in Organic Sessions

The Results

What the Numbers Mean for Westminster Stone

A 69.32% increase in transactions and a 61% rise in positions 1–3 keywords indicate that the strategy successfully converted improved visibility into commercial outcomes. The 26.37% increase in organic sessions reflects a stronger presence across a wider range of commercial search queries.

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