Case Study
Towbar Express: Ecommerce SEO Case Study
Boosting organic rankings and maximising local SEO opportunities for national towbar retailer and fitter, Towbar Express. After experiencing a loss in local search rankings, Towbar Express saw a dramatic drop in online sales.
Results at a Glance
+60%
Increase in Conversions
+22.3%
Increase in Transactions
+54%
Increase in Revenue
+61.7%
Increase in Keywords Ranked 1–3
Challenge & Approach
The Challenge
What Towbar Express Needed to Overcome
Following changes to local search algorithms, Towbar Express experienced a sharp decline in local rankings that directly impacted online sales. As a national retailer with multiple fitting locations, local search visibility was critical to their core business model and needed to be rebuilt with a clear strategy.
Our Approach
How Dynamically Tackled It
We designed and built SEO-driven location pages targeting each service area, supported by thorough keyword research, UX design improvements, and a full technical audit. On-page optimisation and internal linking reinforced the authority of each location page, while competitor analysis identified the gaps to close.
Project Overview
Strategy & Execution
We implemented SEO-driven location pages and comprehensive optimisation to recover search visibility. Key approaches included keyword research, UX design, technical audits, competitor analysis, technical fixes, ongoing monitoring, on-page optimisation, and internal linking strategies.
Services Provided
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Project Summary
- Client
- Towbar Express
- Industry
- Automotive & Towbar Retail
- Services
- 8 SEO services
- Headline Result
- +60% Increase in Conversions
The Results
What the Numbers Mean for Towbar Express
A 60% rise in conversions and a 61.7% increase in top-3 keyword rankings show both the recovery and extension of Towbar Express’s organic reach. The 54% revenue increase underlines that the work delivered business outcomes, not just ranking improvements.
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