Case Study
Towbar Express: Ecommerce SEO Case Study
Boosting organic rankings and maximising local SEO opportunities for national towbar retailer and fitter, Towbar Express. After experiencing a loss in local search rankings, Towbar Express saw a dramatic drop in online sales.
The Challenge
What Towbar Express Needed to Overcome
Our Approach
How Dynamically Tackled It
Project Overview
Strategy & Execution
We implemented SEO-driven location pages and comprehensive optimisation to recover search visibility. Key approaches included keyword research, UX design, technical audits, competitor analysis, technical fixes, ongoing monitoring, on-page optimisation, and internal linking strategies.
Services Provided
- Thorough keyword research
- UX design
- Technical & content audits
- Competitor analysis
- Technical SEO fixes
- Ongoing SEO monitoring
- On-page optimisation
- Internal linking
Project Summary
- Client
- Towbar Express
- Industry
- Automotive & Towbar Retail
- Services
- 8 SEO services
- Headline Result
- +60% Increase in Conversions
The Results
What the Numbers Mean for Towbar Express
A 60% rise in conversions and a 61.7% increase in top-3 keyword rankings show both the recovery and extension of Towbar Express’s organic reach. The 54% revenue increase underlines that the work delivered business outcomes, not just ranking improvements.
Related Services
The Services That Drove These Results
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