Case Study
Lingerie Outlet Store: Ecommerce SEO Case Study
Lingerie Outlet Store struggled with poor search visibility for years and sought to increase organic traffic to drive meaningful sales and conversion growth. We created an advanced Magento 2 ecommerce site replacing their outdated platform and developed a comprehensive SEO strategy.
Results at a Glance
+14%
Increase in Organic Sessions
+34%
Increase in Organic Revenue
+31%
Increase in Keywords Ranked 1–3
+13.6%
Increase in Organic Traffic
Challenge & Approach
The Challenge
What Lingerie Outlet Store Needed to Overcome
Lingerie Outlet Store had struggled with poor search visibility for years on an outdated platform. The dual challenge required both a technical solution — migrating to a high-performance Magento 2 store — and a comprehensive SEO strategy to build the organic presence the brand had been missing.
Our Approach
How Dynamically Tackled It
We designed and developed a new Magento 2 ecommerce site alongside a full SEO strategy covering UX design, keyword research, technical and content audits, competitor analysis, and an ongoing programme of on-page optimisation, internal linking, and digital magazine content marketing.
Project Overview
Strategy & Execution
A comprehensive strategy aimed at enhancing brand visibility through advanced user experience design, thorough keyword research, technical and content audits, competitor analysis, technical SEO improvements, continuous monitoring, on-page optimisation, and internal linking enhancements.
Services Provided
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Project Summary
- Client
- Lingerie Outlet Store
- Industry
- Fashion & Lingerie
- Platform
- Magento 2
- Services
- 10 SEO services
- Headline Result
- +14% Increase in Organic Sessions
The Results
What the Numbers Mean for Lingerie Outlet Store
A 34% increase in organic revenue and 31% more keywords in positions 1–3 represent a step change in the brand’s organic performance. The 14% rise in organic sessions, achieved from a near-zero baseline of meaningful visibility, illustrates the impact of combining a technical platform upgrade with a disciplined SEO strategy.
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