
Paul Donnelly
Backend Developer
Paul is a backend developer at Dynamically with a strong focus on technical SEO implementation and site performance. He leads the agency's technical audit work, using Screaming Frog, Google Search Console data, and custom crawl analysis to identify the issues that prevent sites from reaching their organic potential. Paul specialises in site migrations — planning redirect architectures, preserving link equity, and validating post-migration health in Search Console — as well as resolving crawlability issues, fixing broken internal linking structures, and implementing structured data at scale. He also oversees Core Web Vitals work for clients whose performance is directly affecting their rankings. Paul's technical reports are known for their clarity: every recommendation comes with an exact specification and a prioritised impact score, so development teams can act without ambiguity.
Specialisms
Insights
Articles by Paul
20 articles on digital marketing, SEO and growth.

Local SEO for Multi-Location Businesses: A Practical Guide
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Technical SEO for Ecommerce: The Developer's Checklist
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Local SEO for Multi-Location Businesses: A Practical Guide
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SEO and Accessibility: How Making Your Website More Inclusive Improves Rankings
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SEO for Accountants: How UK Accounting Firms Can Win Local Search
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How to Do Keyword Research in 2026: A Step-by-Step Process for UK Businesses
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What Are Core Web Vitals? LCP, CLS and INP Explained
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The Technical SEO Checklist for 2026: 30 Checks for Every Site
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How to Do a Technical SEO Audit: Step-by-Step
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What Is Schema Markup and Why Does It Matter for AI Search?
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10 Must-Know SEO Tips for 2026
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Google's Core Web Vitals Explained: LCP, INP and CLS
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The Complete Guide to Site Migration SEO
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Site Migration SEO Checklist: Protect Your Rankings
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Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert
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Link Building Strategies That Actually Work in 2026
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How to Get Your Brand Cited in ChatGPT Search Results
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Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?
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AI Content Strategy: How to Use AI Without Sacrificing Quality
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Visual Content SEO: How To Drive Growth
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