
Paul Donnelly
Backend Developer
Paul is a backend developer at Dynamically with a strong focus on technical SEO implementation and site performance. He leads the agency's technical audit work, using Screaming Frog, Google Search Console data, and custom crawl analysis to identify the issues that prevent sites from reaching their organic potential. Paul specialises in site migrations — planning redirect architectures, preserving link equity, and validating post-migration health in Search Console — as well as resolving crawlability issues, fixing broken internal linking structures, and implementing structured data at scale. He also oversees Core Web Vitals work for clients whose performance is directly affecting their rankings. Paul's technical reports are known for their clarity: every recommendation comes with an exact specification and a prioritised impact score, so development teams can act without ambiguity.
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Articles by Paul
47 articles on digital marketing, SEO and growth.

Content Gap Analysis: How to Find the Keywords Your Competitors Are Stealing
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Technical SEO for WordPress: The Complete 2026 Guide
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How to Do a Competitor Backlink Analysis (and Use It to Build Links Faster)
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How to Build a Knowledge Graph Presence and Get Listed in Google's Knowledge Panel
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BigCommerce SEO: How to Optimise Your BigCommerce Store for Organic Growth
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Magento SEO: The Complete Optimisation Guide for Enterprise E-Commerce
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SEO for Healthcare: How Clinics and Private Practices Can Rank in Google
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SEO for Law Firms: How Solicitors Can Dominate Local and National Search
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Google Penalty Recovery: How to Diagnose and Recover from Manual and Algorithmic Penalties
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GA4 Advanced Guide: Segments, Explorations and Custom Reports for SEO Teams
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Programmatic SEO: How to Scale Your Content Without Sacrificing Quality
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Content Refresh Strategy: How to Update Old Blog Posts for Maximum SEO Gains
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How to Use Reddit and UGC for SEO: Winning in the Age of Forum Results
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YouTube SEO: How to Rank Your Videos on Google and YouTube
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How to Win Featured Snippets: A Practical Guide to Position Zero
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Google Shopping Feed Optimisation: How to Improve Product Visibility and ROAS
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Microsoft Ads: The Complete Guide for UK Advertisers
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B2B SaaS SEO: How to Drive Qualified Pipeline Through Organic Search
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Hreflang Tags: A Step-by-Step Guide for International SEO
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International SEO: The Complete Guide for UK Businesses Going Global
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How to Optimise for Claude AI: A Practical Guide for UK Brands
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How to Optimise for Google Gemini: Getting Your Brand Cited in Google's AI
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How to Optimise for Google's AI Mode: SEO in the Age of Conversational Search
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Entity SEO: How to Make Google and AI Understand Your Brand
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What to Do When AI Gets Your Brand Wrong: Correcting Misinformation in ChatGPT and Perplexity
Read PostHow to Measure GEO Performance: Tracking AI Citation and Brand Visibility
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SEO for Letting Agents: How Property Management Firms Win Local Leads
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How to Use Google Search Console to Improve Your SEO Performance
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Local SEO for Multi-Location Businesses: A Practical Guide
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Technical SEO for Ecommerce: The Developer's Checklist
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SEO and Accessibility: How Making Your Website More Inclusive Improves Rankings
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SEO for Accountants: How UK Accounting Firms Can Win Local Search
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How to Do Keyword Research in 2026: A Step-by-Step Process for UK Businesses
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What Are Core Web Vitals? LCP, CLS and INP Explained
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The Technical SEO Checklist for 2026: 30 Checks for Every Site
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How to Do a Technical SEO Audit: Step-by-Step
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What Is Schema Markup and Why Does It Matter for AI Search?
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10 Must-Know SEO Tips for 2026
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Google's Core Web Vitals Explained: LCP, INP and CLS
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The Complete Guide to Site Migration SEO
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Site Migration SEO Checklist: Protect Your Rankings
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Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert
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Link Building Strategies That Actually Work in 2026
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How to Get Your Brand Cited in ChatGPT Search Results
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Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?
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AI Content Strategy: How to Use AI Without Sacrificing Quality
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Visual Content SEO: How To Drive Growth
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