Paul Donnelly — Backend Developer at Dynamically

Paul Donnelly

Backend Developer

Paul is a backend developer at Dynamically with a strong focus on technical SEO implementation and site performance. He leads the agency's technical audit work, using Screaming Frog, Google Search Console data, and custom crawl analysis to identify the issues that prevent sites from reaching their organic potential. Paul specialises in site migrations — planning redirect architectures, preserving link equity, and validating post-migration health in Search Console — as well as resolving crawlability issues, fixing broken internal linking structures, and implementing structured data at scale. He also oversees Core Web Vitals work for clients whose performance is directly affecting their rankings. Paul's technical reports are known for their clarity: every recommendation comes with an exact specification and a prioritised impact score, so development teams can act without ambiguity.

Specialisms

Technical SEOSite AuditsOrganic GrowthSite MigrationsCore Web Vitals

Insights

Articles by Paul

47 articles on digital marketing, SEO and growth.

Businessman presenting a whiteboard agenda on VR training in modern office meeting.
SEOPaul11 June 2026

Content Gap Analysis: How to Find the Keywords Your Competitors Are Stealing

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Focused view of programming code displayed on a laptop, ideal for tech and coding themes.
SEOPaul10 June 2026

Technical SEO for WordPress: The Complete 2026 Guide

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Top view of colleagues discussing charts and graphs on a wooden table during a business meeting.
SEOPaul9 June 2026

How to Do a Competitor Backlink Analysis (and Use It to Build Links Faster)

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Modern digital spheres interconnected by glowing lines, showcasing a futuristic network concept.
SEOPaul8 June 2026

How to Build a Knowledge Graph Presence and Get Listed in Google's Knowledge Panel

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Person holding a credit card while shopping online on a laptop, indicating ecommerce transactions.
Technical SEOPaul5 June 2026

BigCommerce SEO: How to Optimise Your BigCommerce Store for Organic Growth

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Person holding a credit card while shopping online on a laptop, indicating ecommerce transactions.
Technical SEOPaul4 June 2026

Magento SEO: The Complete Optimisation Guide for Enterprise E-Commerce

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A sterile and well-equipped medical examination room with a focus on precision instruments.
SEOPaul3 June 2026

SEO for Healthcare: How Clinics and Private Practices Can Rank in Google

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Low angle view of a modern law office exterior with elegant facade and arched entrance.
SEOPaul2 June 2026

SEO for Law Firms: How Solicitors Can Dominate Local and National Search

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Close-up of a computer screen displaying an authentication failed message.
SEOPaul1 June 2026

Google Penalty Recovery: How to Diagnose and Recover from Manual and Algorithmic Penalties

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Abstract visualization of data analytics with graphs and charts showing dynamic growth.
SEOPaul29 May 2026

GA4 Advanced Guide: Segments, Explorations and Custom Reports for SEO Teams

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A dynamic setup in a video production studio with two monitors and a kitchen setting.
SEOPaul28 May 2026

Programmatic SEO: How to Scale Your Content Without Sacrificing Quality

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Hands on a laptop with an inspirational quote displayed on the screen, shot from above.
Content MarketingPaul27 May 2026

Content Refresh Strategy: How to Update Old Blog Posts for Maximum SEO Gains

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Group of attentive young multiracial community members in casual outfits meeting in modern studio and listening to female speaker sitting on mat
SEOPaul26 May 2026

How to Use Reddit and UGC for SEO: Winning in the Age of Forum Results

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Young man sitting on the floor filming a vlog in a cozy living room with camera and tripod.
SEOPaul22 May 2026

YouTube SEO: How to Rank Your Videos on Google and YouTube

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A close-up view of a laptop displaying a search engine page.
SEOPaul21 May 2026

How to Win Featured Snippets: A Practical Guide to Position Zero

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A person points to t-shirt options in an online store on a laptop screen.
PPCPaul20 May 2026

Google Shopping Feed Optimisation: How to Improve Product Visibility and ROAS

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Interior view of Microsoft office with logo on wooden wall in Brussels, Belgium.
PPCPaul19 May 2026

Microsoft Ads: The Complete Guide for UK Advertisers

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Close-up of a tablet displaying analytics charts on a wooden office desk, alongside a smartphone and coffee cup.
SEOPaul18 May 2026

B2B SaaS SEO: How to Drive Qualified Pipeline Through Organic Search

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A diverse collection of national flags waving under a vibrant blue sky.
Technical SEOPaul15 May 2026

Hreflang Tags: A Step-by-Step Guide for International SEO

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Asian businessman in blue suit confidently holding a golden globe against a blue background.
SEOPaul14 May 2026

International SEO: The Complete Guide for UK Businesses Going Global

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A modern humanoid robot with digital face and luminescent screen, symbolizing innovation in technology.
GEOPaul13 May 2026

How to Optimise for Claude AI: A Practical Guide for UK Brands

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Abstract representation of large language models and AI technology.
GEOPaul12 May 2026

How to Optimise for Google Gemini: Getting Your Brand Cited in Google's AI

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Close-up of a smartphone displaying an AI chat interface, ready for interaction.
GEOPaul11 May 2026

How to Optimise for Google's AI Mode: SEO in the Age of Conversational Search

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Pexels logos and stickers scattered on a brown background in a creative pattern.
SEOPaul8 May 2026

Entity SEO: How to Make Google and AI Understand Your Brand

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Scrabble tiles spelling 'Fake News' on a wooden surface highlighting misinformation.
SEOPaul7 May 2026

What to Do When AI Gets Your Brand Wrong: Correcting Misinformation in ChatGPT and Perplexity

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Abstract visualization of data analytics with graphs and charts showing dynamic growth.
SEOPaul6 May 2026

How to Measure GEO Performance: Tracking AI Citation and Brand Visibility

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SEO for Letting Agents: How Property Management Firms Win Local Leads
Local SEOPaul30 April 2026

SEO for Letting Agents: How Property Management Firms Win Local Leads

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Analytics dashboard on computer screen showing search performance data
SEOPaul29 April 2026

How to Use Google Search Console to Improve Your SEO Performance

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Map with multiple location pins representing multi-location local SEO strategy
Local SEOPaul21 April 2026

Local SEO for Multi-Location Businesses: A Practical Guide

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Developer reviewing ecommerce website code on dual monitors
Technical SEOPaul16 April 2026

Technical SEO for Ecommerce: The Developer's Checklist

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A well-organized modern office setup featuring Apple iMac and multiple monitors in a bright workspace.
SEOPaul31 March 2026

SEO and Accessibility: How Making Your Website More Inclusive Improves Rankings

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Asian woman working in a bright office, calculating finance on a desk with a laptop.
SEOPaul31 March 2026

SEO for Accountants: How UK Accounting Firms Can Win Local Search

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services keyword research
SEOPaul30 March 2026

How to Do Keyword Research in 2026: A Step-by-Step Process for UK Businesses

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Website performance metrics dashboard representing Core Web Vitals
Technical SEOPaul26 March 2026

What Are Core Web Vitals? LCP, CLS and INP Explained

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Checklist on clipboard representing technical SEO checklist
Technical SEOPaul25 March 2026

The Technical SEO Checklist for 2026: 30 Checks for Every Site

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Website audit dashboard representing technical SEO audit guide
Technical SEOPaul24 March 2026

How to Do a Technical SEO Audit: Step-by-Step

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Structured data code representing schema markup for SEO
Technical SEOPaul23 March 2026

What Is Schema Markup and Why Does It Matter for AI Search?

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Magnifying glass over laptop screen representing SEO search tips
SEOPaul19 March 2026

10 Must-Know SEO Tips for 2026

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Website performance dashboard showing speed and Core Web Vitals metrics
SEOPaul5 March 2026

Google's Core Web Vitals Explained: LCP, INP and CLS

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The Complete Guide to Site Migration SEO
MigrationsPaul30 January 2026

The Complete Guide to Site Migration SEO

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Site Migration SEO Checklist: Protect Your Rankings
MigrationsPaul22 December 2025

Site Migration SEO Checklist: Protect Your Rankings

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Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert
EcommercePaul1 December 2025

Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert

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Link Building Strategies That Actually Work in 2026
Link BuildingPaul20 October 2025

Link Building Strategies That Actually Work in 2026

Read Post
How to Get Your Brand Cited in ChatGPT Search Results
GEOPaul22 September 2025

How to Get Your Brand Cited in ChatGPT Search Results

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Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?
PPCPaul1 September 2025

Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?

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AI Content Strategy: How to Use AI Without Sacrificing Quality
AI MarketingPaul9 June 2025

AI Content Strategy: How to Use AI Without Sacrificing Quality

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Visual Content SEO: How To Drive Growth
Content MarketingPaul16 October 2024

Visual Content SEO: How To Drive Growth

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