Paul Donnelly — Backend Developer at Dynamically

Paul Donnelly

Backend Developer

Paul is a backend developer at Dynamically with a strong focus on technical SEO implementation and site performance. He leads the agency's technical audit work, using Screaming Frog, Google Search Console data, and custom crawl analysis to identify the issues that prevent sites from reaching their organic potential. Paul specialises in site migrations — planning redirect architectures, preserving link equity, and validating post-migration health in Search Console — as well as resolving crawlability issues, fixing broken internal linking structures, and implementing structured data at scale. He also oversees Core Web Vitals work for clients whose performance is directly affecting their rankings. Paul's technical reports are known for their clarity: every recommendation comes with an exact specification and a prioritised impact score, so development teams can act without ambiguity.

Specialisms

Technical SEOSite AuditsOrganic GrowthSite MigrationsCore Web Vitals

Insights

Articles by Paul

20 articles on digital marketing, SEO and growth.

Map with multiple location pins representing multi-location local SEO strategy
Local SEOPaul21 April 2026

Local SEO for Multi-Location Businesses: A Practical Guide

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Developer reviewing ecommerce website code on dual monitors
Technical SEOPaul16 April 2026

Technical SEO for Ecommerce: The Developer's Checklist

Read Post
Map pins representing multi-location local SEO strategy
Local SEOPaul2 April 2026

Local SEO for Multi-Location Businesses: A Practical Guide

Read Post
A well-organized modern office setup featuring Apple iMac and multiple monitors in a bright workspace.
SEOPaul31 March 2026

SEO and Accessibility: How Making Your Website More Inclusive Improves Rankings

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Asian woman working in a bright office, calculating finance on a desk with a laptop.
SEOPaul31 March 2026

SEO for Accountants: How UK Accounting Firms Can Win Local Search

Read Post
services keyword research
SEOPaul30 March 2026

How to Do Keyword Research in 2026: A Step-by-Step Process for UK Businesses

Read Post
Website performance metrics dashboard representing Core Web Vitals
Technical SEOPaul26 March 2026

What Are Core Web Vitals? LCP, CLS and INP Explained

Read Post
Checklist on clipboard representing technical SEO checklist
Technical SEOPaul25 March 2026

The Technical SEO Checklist for 2026: 30 Checks for Every Site

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Website audit dashboard representing technical SEO audit guide
Technical SEOPaul24 March 2026

How to Do a Technical SEO Audit: Step-by-Step

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Structured data code representing schema markup for SEO
Technical SEOPaul23 March 2026

What Is Schema Markup and Why Does It Matter for AI Search?

Read Post
Magnifying glass over laptop screen representing SEO search tips
SEOPaul19 March 2026

10 Must-Know SEO Tips for 2026

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Website performance dashboard showing speed and Core Web Vitals metrics
SEOPaul5 March 2026

Google's Core Web Vitals Explained: LCP, INP and CLS

Read Post
The Complete Guide to Site Migration SEO
MigrationsPaul30 January 2026

The Complete Guide to Site Migration SEO

Read Post
Site Migration SEO Checklist: Protect Your Rankings
MigrationsPaul22 December 2025

Site Migration SEO Checklist: Protect Your Rankings

Read Post
Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert
EcommercePaul1 December 2025

Product Page SEO: How to Optimise Ecommerce Pages That Rank and Convert

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Link Building Strategies That Actually Work in 2026
Link BuildingPaul20 October 2025

Link Building Strategies That Actually Work in 2026

Read Post
How to Get Your Brand Cited in ChatGPT Search Results
GEOPaul22 September 2025

How to Get Your Brand Cited in ChatGPT Search Results

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Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?
PPCPaul1 September 2025

Google Ads vs Meta Ads: Where Should You Spend Your Budget in 2026?

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AI Content Strategy: How to Use AI Without Sacrificing Quality
AI MarketingPaul9 June 2025

AI Content Strategy: How to Use AI Without Sacrificing Quality

Read Post
Visual Content SEO: How To Drive Growth
Content MarketingPaul16 October 2024

Visual Content SEO: How To Drive Growth

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