Paid Search
Search ads that capture high-intent traffic
Appear at the top of Google the moment customers search for what you offer. Our paid search campaigns are built around intent, Quality Score, and measurable return on ad spend.
- Keyword strategy
- Ad copy creation
- Smart bid management
- Quality Score focus
- A/B testing
- Conversion tracking
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What We Do
Search ads services included
Every engagement covers the full paid search lifecycle – from research and build through to continuous optimisation.
Keyword Research & Strategy
Uncover the exact terms your customers use – mapping high-intent, commercial keywords to the right campaign structure for maximum relevance.
Ad Copy Creation & Testing
Compelling, benefit-led headlines and descriptions that earn clicks. We continuously A/B test copy to improve CTR and Quality Score.
Smart Bid Management
We blend automated bidding strategies with manual oversight – maximising conversions without overspending on low-value clicks.
Landing Page Alignment
Your ads and landing pages must work as one. We audit and advise on page relevance, message match, and conversion rate to reduce wasted spend.
Quality Score Optimisation
Systematically improving keyword relevance, expected CTR, and landing page experience – lowering your cost-per-click and improving ad rank.
Conversion Tracking & Reporting
Full-funnel visibility with GA4, Google Ads, and custom dashboards. Know exactly which keywords and ads are generating revenue.
High-Intent Traffic
Reach customers at the moment they're ready to buy
Unlike display or social advertising, paid search targets people who are actively searching for what you sell. That intent advantage makes search one of the highest-converting advertising channels available.
We build campaigns around commercial intent keywords – the queries that signal a purchase decision is imminent – and write ad copy that converts that intent into action.
- Ads visible from day one of launch
- Only pay when someone clicks your ad
- Full budget control – pause or adjust any time
- Granular audience and location targeting
- Measurable ROI tied to real business outcomes
How It Works
Our search ads process
A structured, repeatable process that builds strong campaign foundations and compounds performance over time.
Quality Score
Beat competitors on Quality Score, not just budget
Google's Quality Score determines your ad rank and cost-per-click. A score of 8–10 can cut your CPC by up to 50% versus a score of 4–6 – giving you a structural cost advantage over competitors.
We treat Quality Score as a core KPI, systematically improving keyword relevance, ad copy, and landing page experience across every campaign we manage.
- Tightly themed ad groups for maximum relevance
- Message match between ad and landing page
- Continuous negative keyword management
- Ad extension optimisation for higher CTR
Common Questions
Search ads FAQs
How quickly do search ads start delivering results?
Search ads can deliver traffic from the day your campaign goes live. Meaningful performance data typically accumulates within the first 2–4 weeks, at which point our team begins systematic optimisation to improve click-through rates, Quality Scores, and conversion rates.
What is a Quality Score and why does it matter?
Quality Score is Google's rating of the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score means lower cost-per-click and better ad positions – effectively letting you beat competitors whilst spending less per click.
How much should I budget for search ads?
There is no single right answer – budgets depend on your industry, competition, and goals. We work with businesses spending from £1,000 to over £100,000 per month. During our free discovery call we analyse your market and recommend a budget that can deliver a positive return on ad spend.
Do you manage Google Ads and Microsoft Ads?
Yes. We manage paid search campaigns across Google Ads and Microsoft Ads (Bing). Depending on your audience, a multi-platform approach can capture additional market share at a lower cost per click than Google alone.
Related Services
Pair search ads with these services
Search ads work best as part of a joined-up paid media strategy.
Google Ads Management
Full Google Ads account management across Search, Display, YouTube, and Performance Max.
Learn moreDisplay Advertising
Reach your audience across millions of sites and apps with visually engaging display ads.
Learn moreRemarketing Campaigns
Re-engage visitors who didn't convert with targeted ads that follow them across the web.
Learn moreReady to capture more high-intent traffic?
Get a free search ads audit and find out exactly where your budget is being wasted and what it would take to double your return on ad spend.
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