Remarketing & Retargeting

Remarketing campaigns that recover lost revenue

Q: What is remarketing and how does it work?

Remarketing (also called retargeting) lets you show targeted ads to people who have previously visited your website. A small piece of code places a cookie on visitors' browsers, which then allows your ads to follow them across the web and social media, reminding them to return and complete a purchase or enquiry.

Q: How much does remarketing cost?

Remarketing costs vary based on your target audience size, channels used, and bid strategy. Because audiences are warm and self-qualified, remarketing typically delivers a significantly lower cost per acquisition than cold prospecting campaigns. We tailor budgets to your goals and provide transparent, monthly reporting.

Q: Which platforms do you manage remarketing campaigns on?

We manage remarketing campaigns across Google Display Network, Google Search (RLSA), YouTube, Facebook, Instagram, and Microsoft Advertising. We build a cross-channel strategy based on where your audience spends their time online.

Q: What is the difference between remarketing and retargeting?

The terms are often used interchangeably. Technically, 'remarketing' originally referred to email-based re-engagement, while 'retargeting' referred to cookie-based display ads. Today, both terms are widely used to describe any strategy that re-engages people who have already interacted with your brand.

97% of visitors leave without converting. Our remarketing agency re-engages your warm audiences across Google, display, and social with the right message at the right moment – turning browsers into buyers.

Google Remarketing
Dynamic Ads
RLSA Campaigns
Social Retargeting
Audience Segmentation
Frequency Management

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Remarketing campaign management dashboard showing retargeting audience segments and ROAS performance

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Why Remarketing Works

The numbers behind retargeting

Most of your paid and organic traffic leaves without converting. Remarketing is the most cost-effective way to bring them back.

97% of first-time visitors leave without converting

10x higher CTR for retargeted ads vs standard display

70% of cart abandoners can be recovered with remarketing

2x average improvement in conversion rate from RLSA

Remarketing Services

Every type of remarketing campaign, managed in one place

From Google Display and RLSA to Facebook Custom Audiences, we build and manage the full remarketing stack for your business.

Google Remarketing

Re-engage past visitors across the Google Display Network with tailored creative and audience segmentation that brings warm prospects back to convert.

Dynamic Remarketing

Show visitors the exact products or services they viewed, using dynamic ad templates populated with your live catalogue data for maximum relevance.

RLSA Campaigns

Adjust your search bidding strategy for past visitors using Remarketing Lists for Search Ads – capturing high-intent moments with competitive bids.

Social Retargeting

Re-engage your website visitors on Facebook and Instagram with visually compelling ads and precise Custom Audience segmentation.

Email Remarketing

Upload your customer and subscriber lists to serve highly targeted ads to existing contacts, boosting retention and cross-sell performance.

Cross-Device Targeting

Follow users seamlessly across desktop, tablet, and mobile, ensuring your messaging reaches the right person regardless of which device they are using.

Remarketing strategy showing audience segmentation and multi-channel retargeting funnel

Convert More of Your Existing Traffic

Stop paying for traffic that never converts

You have already paid to attract visitors through SEO, Google Ads, and social media. Remarketing ensures that investment is not wasted. By targeting audiences who already know your brand, you dramatically reduce cost per acquisition whilst increasing overall conversion rates.

Lower cost per acquisition than cold traffic campaigns
Higher click-through and conversion rates
Improved return on ad spend (ROAS) across channels
Increased brand recall and purchase intent
Smart frequency capping to avoid audience fatigue

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Our Process

How we build your remarketing strategy

A structured, six-step process that ensures every pound of your remarketing budget is spent on the right audience, with the right message.

Audience Mapping

We analyse your traffic data to identify your highest-value audience segments – from cart abandoners and product viewers to past purchasers and lapsed customers.

Pixel & Tag Setup

We audit or implement your Google Tag, Meta Pixel, and any required custom events to ensure complete, accurate audience data collection before campaigns launch.

Campaign Architecture

We build a multi-channel remarketing structure with tailored messaging for each audience segment, creative format, and stage of the buying journey.

Creative Development

From dynamic product ads to branded display creatives, we develop and test ad formats that match user intent and drive action across every channel.

Launch & Optimise

Campaigns go live with smart bidding and frequency controls in place. We continuously test audiences, creative, and bids to lower your CPA and improve ROAS.

Report & Scale

You receive clear monthly reporting covering spend, conversions, ROAS, and CPA. As performance improves, we identify opportunities to scale what is working.

Audience Segmentation

Precision targeting for every stage of the funnel

Not all past visitors are equal. We segment your audiences by behaviour, intent, and value – ensuring cart abandoners receive different messaging to someone who read a blog post. The right message at the right moment drives results.

Cart and checkout abandonment segments
Product and category page viewers
Past purchasers for upsell and retention
Lapsed customers and win-back campaigns
High-value visitor segments based on time on site

Discuss Your Audiences

Audience segmentation dashboard showing custom remarketing lists built from website visitor behaviour

FAQ

Remarketing questions answered

What is remarketing and how does it work?

Remarketing lets you show targeted ads to people who have previously visited your website. A small code snippet places a cookie on visitors' browsers, allowing your ads to follow them across the web and social media – reminding them to return and complete a purchase or enquiry.

How much does remarketing cost?

Costs vary based on audience size, channels, and bid strategy. Because remarketing targets warm, self-qualified audiences, it typically delivers a significantly lower cost per acquisition than cold prospecting. We tailor budgets to your goals and provide full transparency in monthly reporting.

Which platforms do you manage remarketing on?

We manage campaigns across Google Display Network, RLSA, YouTube, Facebook, Instagram, and Microsoft Advertising – building a cross-channel strategy based on where your audience spends their time.

What is the difference between remarketing and retargeting?

The terms are widely used interchangeably. 'Remarketing' originally described email-based re-engagement, while 'retargeting' referred to cookie-based display ads. Today both describe any strategy that re-engages people who have already interacted with your brand.

Related Services

Pair remarketing with paid media

Remarketing works best as part of a broader paid media strategy. Explore the channels we manage alongside your retargeting campaigns.

Ready to recover lost revenue with remarketing?

Get a free remarketing audit from our team. We will identify your highest-value audiences, review your current tracking setup, and show you exactly where retargeting can lower your CPA.

Get Your Free Remarketing Audit