What We Review
Comprehensive PPC audit coverage
Our paid search audit examines every layer of your account – from campaign architecture through to conversion tracking accuracy.
Account Structure
We review campaign architecture, ad group segmentation, and budget allocation to ensure every pound is working as hard as possible.
Keyword Analysis
Deep-dive into match types, search term reports, negative keyword gaps, and untapped keyword opportunities your competitors are capitalising on.
Ad Copy Review
Evaluate headline relevance, description quality, ad extensions, and A/B testing coverage to improve click-through rates and Quality Score.
Bid Strategy
Assess your bidding approach against conversion data – identifying whether manual, enhanced, or Smart Bidding is the right fit for your goals.
Audience Targeting
Review audience lists, demographic adjustments, and in-market segments – finding untapped audiences and removing irrelevant traffic.
Conversion Tracking
Validate that conversion actions are firing correctly, attributed properly, and aligned with your actual business objectives – not just vanity metrics.
