Microsoft Ads Agency
Microsoft Ads management that delivers superior ROI
Microsoft Ads reaches a high-value audience that Google often misses – with less competition and lower CPCs. Our certified specialists build and manage campaigns across Bing Search, Shopping, and Audience networks, including LinkedIn profile targeting unique to the Microsoft platform.
- Bing & Yahoo Search
- Microsoft Shopping
- Audience campaigns
- LinkedIn targeting
- Lower CPCs
- Google import
- Dedicated manager
- Transparent reporting
Trusted by
The Microsoft Ads Opportunity
Why Microsoft Ads is an untapped advantage
Most advertisers focus exclusively on Google, leaving a highly profitable channel wide open. Our clients consistently find that adding Microsoft Ads to their paid search mix reduces blended CPC and expands reach – often immediately.
Campaign Types
Microsoft Ads services we manage
From search to shopping to native audience advertising, we manage every campaign type within the Microsoft Advertising ecosystem.
Search Campaigns
Reach high-intent buyers on Bing, Yahoo, and AOL with precisely targeted search ads built around commercial keywords.
Shopping Campaigns
Showcase your products with Microsoft Shopping ads that appear directly in Bing search results for purchase-ready audiences.
Audience Campaigns
Serve native ads across Microsoft properties – including MSN, Outlook, and Microsoft Edge – to build brand awareness at scale.
LinkedIn Profile Targeting
A unique Microsoft Ads advantage: target by company, job title, and industry using LinkedIn profile data, at a fraction of LinkedIn ad costs.
Google Import & Migration
Already running Google Ads? We migrate your campaigns to Microsoft Ads seamlessly, then optimise them for the platform's unique dynamics.
Bid Optimisation
Intelligent bid strategies that maximise return on ad spend on the Microsoft network, where budgets often stretch further than Google.
Untapped Potential
Reach the audience your competitors are ignoring
Bing powers over a third of UK desktop searches and attracts a disproportionately affluent audience. Because fewer advertisers compete, CPCs are typically 30–40% lower than Google – making every pound of budget work harder.
Microsoft Ads also offers something no other search platform does: the ability to target audiences using LinkedIn profile data. This makes it an exceptionally powerful channel for B2B advertisers and brands targeting professionals.
- Lower CPCs and less competition than Google
- Higher household income demographics
- Unique LinkedIn profile targeting capability
- Bing, Yahoo, AOL, and Microsoft Edge network
- Seamless Google Ads import to get started quickly
Our Process
How we manage your Microsoft Ads campaigns
A clear, four-stage process that turns your budget into consistent, measurable returns.
01
Account Audit
We audit your existing paid search activity – or start from scratch – to understand the competitive landscape, identify quick wins, and set clear performance benchmarks.
02
Campaign Architecture
We build a structured campaign hierarchy with tightly themed ad groups, carefully matched keywords, and negative keyword lists that prevent wasted spend from day one.
03
Ad Creation & Testing
Compelling responsive search ads are crafted and entered into a continuous A/B testing cycle to improve click-through rates and Quality Scores over time.
04
Optimise & Report
We monitor performance daily, refine bids, expand winning keywords, and deliver clear monthly reports showing exactly where your budget is working hardest.
B2B Advertising Advantage
LinkedIn targeting at search ad prices
Microsoft Ads is the only search platform that lets you layer LinkedIn profile data – including company, job title, industry, and seniority – on top of search intent. This combination is uniquely powerful for B2B brands.
Where LinkedIn ads can cost £8–£15 per click, Microsoft search ads with LinkedIn targeting typically deliver the same audience for a fraction of the cost – with the added advantage that the user is actively searching for what you offer.
- Target by job title, industry, and company size
- Reach decision-makers at the moment of search intent
- Significantly lower CPCs than direct LinkedIn advertising
- Proven results for SaaS, professional services, and B2B brands
Why Dynamically
Why choose us as your Microsoft Ads agency?
We are not just Google Ads specialists who have read a tutorial. Our team actively manages Microsoft Ads campaigns and holds current platform certifications.
Certified Microsoft Ads Specialists
Our PPC team holds active Microsoft Advertising certifications and stays current with platform updates, beta features, and algorithm changes.
Lower CPCs, Better ROI
Microsoft Ads consistently delivers lower cost-per-click than Google across most verticals. We make sure that advantage translates into measurable business results.
LinkedIn Audience Advantage
We unlock Microsoft's unique LinkedIn profile targeting to reach decision-makers and B2B audiences with precision that no other search platform can match.
Dedicated Account Management
You will have a single point of contact who knows your account inside out – no call centres, no account shuffling.
Transparent Reporting
Monthly reports in plain English, covering spend, conversions, CPC, and ROAS – with honest commentary on what is working and what we are improving.
No Long-Term Contracts
We earn your continued business through performance, not paperwork. Our agreements are straightforward and results-driven.
Related Services
Complete your paid search strategy
Microsoft Ads works best as part of a wider PPC strategy. Explore the other paid search services we offer.
Google Ads
Dominate search results with expertly managed Google Ads campaigns across Search, Display, YouTube, and Performance Max.
Learn moreSearch Ads
High-intent search advertising that puts your brand in front of buyers at the exact moment they are ready to purchase.
Learn morePPC Management
Full-service paid search management across all major platforms – strategy, setup, optimisation, and transparent reporting.
Learn moreReady to unlock the Microsoft Ads opportunity?
Get a free Microsoft Ads audit and find out exactly how much wasted spend or untapped reach your current paid search strategy is leaving behind.
Get a Free Microsoft Ads Audit