Custom Platform SEO
Bespoke ecommerce SEO for any platform
Running a custom-built or headless ecommerce platform? We provide specialist SEO strategies that adapt to your exact technology stack – from legacy systems to modern composable commerce.
- Any tech stack
- Headless SEO specialists
- API-driven stores
- Schema implementation
- Core Web Vitals
- Developer collaboration
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What We Do
Custom platform SEO services
Platform-agnostic SEO expertise covering every layer of your custom ecommerce build – from server configuration to product copy.
Technical Platform Audit
Deep-dive analysis of your custom stack – crawlability, indexation, redirect chains, canonical issues, and log file analysis to surface every hidden blocker.
Site Architecture Review
URL structure, internal linking hierarchy, and category depth optimisation tailored to the unique layout of your bespoke build.
Product & Category SEO
Custom product page templates, faceted navigation handling, and category landing page optimisation – built around your platform's data model.
Schema & Structured Data
Hand-crafted JSON-LD implementation for Product, BreadcrumbList, Organisation, and Review markup regardless of your CMS or framework.
Performance & Core Web Vitals
LCP, CLS, and INP improvements through server-side rendering strategies, image optimisation, and resource prioritisation specific to your stack.
Headless & API-Driven SEO
Specialist expertise in Next.js, Nuxt, Gatsby, and composable commerce setups – ensuring Google can crawl, render, and index your storefront correctly.
Platform-Agnostic Expertise
SEO that fits your platform, not the other way round
Off-the-shelf SEO tools and cookie-cutter strategies are built around Shopify and WordPress. If your store runs on a bespoke build, headless architecture, or a less common platform, most agencies simply do not know where to start. You need specialists who understand both technical SEO and modern web architecture.
We begin every engagement by fully understanding your stack – rendering method, API integrations, deployment pipeline, and data model – before writing a single recommendation. Every change we suggest is specific to what you have built.
- Platform-agnostic technical SEO
- Headless and composable commerce specialists
- Direct collaboration with your dev team
- Clear implementation specs, not vague guidance
Common Challenges
Custom platform SEO problems we solve
Bespoke ecommerce builds introduce SEO risks that standard platforms handle automatically. A thorough SEO audit uncovers these issues, and our team resolves them quickly.
- Googlebot unable to render JavaScript-heavy product pages
- Duplicate content from faceted search and filter parameters
- Missing or malformed schema markup on product listings
- Poor Core Web Vitals due to unoptimised custom themes
- Inconsistent canonical tags across paginated collections
- URL structures that fragment link equity across the catalogue
- Crawl budget waste on staging, test, or low-value URLs
- Hreflang errors on multi-region or multi-language stores
Our Process
How we approach bespoke platform SEO
A structured process built for complexity – designed to deliver clear, measurable results on any ecommerce architecture.
Platform Specialists
Also running a standard platform?
Our ecommerce SEO service covers all major platforms with dedicated expertise for each.
Ready to unlock your custom platform's SEO potential?
Get in touch to find out how our bespoke ecommerce SEO services can grow your organic traffic and revenue.
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