Dynamically - AI Marketing Agency

Hotel Marketing

Marketing for hotels that want more direct bookings

We help hotels and accommodation providers reduce their reliance on OTAs, drive more direct bookings, and improve RevPAR. From SEO and Google Hotel Ads to metasearch and content marketing, our strategies are built around the economics of hospitality.

  • Hotel expertise
  • Direct booking focus
  • OTA competition strategy
  • Google Hotel Ads
  • Reputation management
  • Revenue optimisation
Rated Excellent
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Trusted by

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Our Track Record

Proven results for hotels and accommodation

We have helped hotels grow their direct booking revenue, reduce dependence on commission-heavy OTAs, and build marketing programmes that perform consistently across seasons and demand cycles.

28% uplift in direct booking revenue on average

15% reduction in OTA commission costs

Hotel PPC campaigns averaging 3.2x ROAS

Rated 5-star on Google and Trustpilot

Our Services

Marketing services for hotels

A complete hotel marketing toolkit — from destination SEO and Google Hotel Ads to content that builds destination authority and PPC that competes with OTAs for high-intent travellers.

Hotel SEO

Rank for destination and accommodation keywords

PPC Campaigns

Compete with OTAs for direct bookings

Local SEO

Dominate local search results

Content Marketing

Destination guides and travel content

Metasearch Marketing

Optimise Google Hotels presence

Reputation Management

Manage reviews and ratings

Our Process

How we grow hotel direct bookings

A four-stage process designed around the hospitality booking funnel — from channel audit to sustained direct revenue growth.

01

Booking Channel Audit

We start by mapping your current booking channel mix — what proportion of revenue comes from direct bookings versus Booking.com, Expedia, and other OTAs. We audit your website, Google Hotels presence, local SEO performance, and review profile to identify precisely where direct booking opportunities are being lost to commission-heavy channels.

02

Direct Booking Strategy

We build a bespoke strategy to grow your direct booking share. This combines SEO for destination and accommodation keywords, Google Hotel Ads optimisation to compete on metasearch, targeted PPC to capture high-intent searchers, and content that gives travellers a compelling reason to book directly rather than through an OTA.

03

Implementation

Our team handles technical SEO improvements, Hotel schema markup, Google Business Profile and Google Hotels setup, landing pages for seasonal promotions and room types, and campaign builds for paid channels. We ensure your property is properly structured in Google's Hotel Ads ecosystem to maximise direct booking visibility.

04

Optimise for RevPAR

Monthly reporting covers direct booking revenue, channel mix trends, cost of acquisition by channel, and ROAS from paid campaigns. We work seasonally — adjusting bidding strategies, promotional content, and budget allocation to capture demand peaks and maintain revenue during quieter periods. The goal is sustained improvement in RevPAR through a lower-cost direct channel.

Hotel marketing strategy

Industry Expertise

We understand the challenges hotels face

OTA dependency is the defining challenge for most independent and boutique hotels. Booking.com and Expedia take 15–25% commission on every reservation they drive — commissions that compound into significant margin erosion over time. The alternative is a strong owned marketing channel that captures guests before they ever visit an OTA.

Our team understands the hotel booking funnel, the role of Google Hotel Ads in metasearch, Hotel schema markup, and how seasonal demand patterns should shape your paid media strategy. We have helped properties from boutique B&Bs to independent city-centre hotels build direct booking channels that meaningfully reduce OTA dependence.

Google Travel integration means that properties with well-structured Hotel schema markup — including check-in/check-out policies, amenities, and price range — can appear directly in Google's hotel search experience alongside metasearch results. Review schema (ReviewSnippet) enables star ratings to appear in standard organic SERPs for branded and location-based searches, significantly increasing click-through rates. Hospitality search behaviour is highly seasonal: demand for coastal and countryside properties peaks sharply in summer, while city-centre hotels see business travel demand in Q1 and Q4. A well-timed paid media strategy that anticipates these demand curves — rather than reacting to them — captures bookings at lower CPCs during planning windows rather than competing at peak intent. Here are the challenges we help accommodation providers overcome:

  • Competing with OTAs (Booking.com, Expedia)
  • Driving direct bookings over third-party
  • Seasonal demand fluctuations
  • Standing out in crowded destinations
  • Managing reputation across platforms
  • Reducing commission costs
Get a Free Hotel Marketing Audit

Client Results

Real results for hotels and accommodation

We have helped accommodation clients grow direct booking revenue by over 25%, achieve top-3 rankings for competitive destination keywords, and reduce OTA commission costs through better-performing owned marketing channels. Our work spans boutique hotels, independent city properties, and accommodation groups.

See our client results

Common Questions

Hotel marketing questions answered

Straight answers to the questions we hear most from hotels and accommodation providers considering a new marketing partner.

How do you help hotels compete with Booking.com and Expedia?

OTAs dominate paid search and have enormous SEO authority, but they cannot replicate the experience of booking directly with a hotel. We focus on capturing guests at the moment of high intent — through Google Hotel Ads, branded PPC campaigns that intercept searchers looking for your hotel specifically, and SEO for destination-plus-accommodation searches. Combining this with strong direct booking incentives on your own site consistently reduces OTA dependency.

What is Google Hotel Ads and should my hotel be using it?

Google Hotel Ads (Google Hotels) is a metasearch product that displays your real-time rates and availability directly in Google Search and Google Maps. It allows travellers to compare prices across booking channels and click through to book directly or via an OTA. Most independent hotels and smaller groups are not fully optimising their Google Hotels presence — it is one of the most cost-effective direct booking channels available and a core part of our hotel marketing strategy.

How important is SEO for hotels?

SEO is critical for hotels with ambitions to reduce OTA dependency. Ranking well for destination-based searches like 'boutique hotel Liverpool' or 'hotels near [attraction]' puts your property in front of travellers before they even visit Booking.com. Strong local SEO — particularly Google Business Profile performance — also influences how prominently you appear in Google Maps and the local pack, which is a key discovery channel for last-minute and location-based searches.

Can you help with seasonal marketing for hotels?

Seasonal strategy is central to hotel marketing. We plan campaigns around demand peaks — school holidays, events, seasonal attractions — and adjust bidding strategies and content to capture high-demand periods at efficient cost. During shoulder and low seasons, we focus on driving incremental occupancy through targeted promotions, long-tail content for off-peak travellers, and remarketing campaigns to re-engage previous website visitors.

What results can a hotel realistically expect from digital marketing?

Results depend on your property size, location, current channel mix, and how underdeveloped your direct booking infrastructure is. Hotels starting with a high OTA dependency and weak direct-booking presence typically see the fastest improvement — we have helped properties achieve 20–30% increases in direct booking revenue within 12 months. Smaller, well-optimised properties may see more modest but still meaningful gains. We provide realistic projections in our initial audit.

Ready to increase direct bookings?

Get a free hotel marketing audit and a clear plan for reducing OTA dependency and growing your direct booking revenue.

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