Not getting the results and traffic you want from your Shopify store?
We've got you covered. Whether you've just launched or you're looking to push your existing store higher in the rankings, these 10 tips will help you drive organic traffic, improve conversion rates and ultimately grow sales for your Shopify store.
1. Identify Target Keywords
First, identify relevant and valuable keywords for your website to target. Using keyword research tools such as Ahrefs or Google Keyword Planner, you can identify high-search-volume terms that are relevant to your products and market. Starting with keyword research is essential — it informs your site structure, content strategy and metadata further down the road.
2. Optimise Metadata With Chosen Keywords
Now you've narrowed down your target keywords, incorporate them into your site's metadata. This includes title tags, meta descriptions and alt text for images. Title tags should be around 60 characters and meta descriptions around 160 characters. Whilst it can be time-consuming to update every page, the long-term organic traffic gains make it well worthwhile.
3. Set Up a Google Business Profile
If you haven't already done so, setting up a Google Business Profile is integral to building local and brand visibility for your Shopify store. It offers several SEO benefits:
- Boosts local SEO and brand visibility
- Increases credibility and trust
- Encourages high-quality customer reviews
- Allows access to valuable analytics
- Showcases social proof
4. Optimise Imagery
Image optimisation is key for user experience and site speed. Ensure images are compressed and appropriately sized to prevent slow load times. Use descriptive, keyword-rich file names and alt text — these are indexed by Google and contribute to both SEO rankings and image search visibility.
5. Utilise Shopify's Blog Feature & Create Content
Shopify offers a dedicated blog feature for a reason. Use it to create content driven by your keyword research. Plan your content ahead of time to build topic clusters that demonstrate to Google what your store is all about — product category guides, buying advice, and comparison articles all perform well.
6. Integrate Google Analytics
Connect Google Analytics (and Google Search Console) to your Shopify store to monitor performance and flag missed opportunities. If customers are adding products to their basket but abandoning at checkout, analytics will surface this so you can optimise the checkout flow and increase conversion rates.
7. Remove Duplicate Content
Google strongly penalises duplicate content and prioritises original, unique pages. Ensure you remove any duplicate product descriptions or category content and replace it with valuable, people-first copy that genuinely responds to the questions your visitors have.
8. Optimise Product Pages & Add Reviews
Product pages are the engine of your ecommerce store. Incorporate relevant keywords throughout product pages to give them the best chance of ranking — and include verified reviews to immediately build trust when a user lands on your product. Reviews improve credibility in the eyes of both customers and Google.
9. Optimise for Mobile
The majority of online shopping now happens on mobile. Google uses mobile-first indexing, so your Shopify site must deliver a fast, responsive experience on small screens. This means clean navigation, fast load times, and a checkout that works flawlessly on mobile.
10. Drive Warm Traffic to Your Store
Finally, drive traffic to your store through organic channels — social media, email marketing, and omnichannel campaigns. By driving warm traffic (users already aware of your brand), you increase the chances of conversion compared to cold traffic from broad paid campaigns. These users are already invested, making each visit more likely to result in a sale.
Follow these 10 tips and you should see your organic traffic and sales improving consistently over time. If you want to take things further, get in touch for a free Shopify SEO audit.
